SEMA awarded federal grant to pursue export market growth
US trade organisation SEMA has been awarded part of a $2.2m federal grant to expand exports of automotive aftermarket products. The organisation, which represents the $33B automotive specialty equipment market, will seek growth in Russia, the United Arab Emirates and China, among others, giving its 6,800-plus members increased opportunity in foreign markets. The grant was awarded under the Market Development Cooperator programme within the Commerce Department’s International Trade Administration (ITA). The body will assist SEMA with a new yearly fact-finding and sales mission to Russia; seeking regulations to allow US products equal market access by working with government officials; and organizing overseas vehicle measuring sessions in key emerging markets.