European Growth on Cards for Bond International
In its almost 40 years of business York based Bond International has developed a strong nationwide wholesale distribution operation, and today the company sells an impressive three million tyres in the UK each year. At Reifen Essen T&A spoke with marketing director Richard Croft about the company’s brands and plans for the future.
News of particular significance is a shift in focus currently taking place at Bond International, a development announced for the first time during the Essen show. “We are increasing our export focus,” said Mr. Croft. “We are committed to establishing a presence in European markets.” The company has used the opportunity afforded by the massive exhibition to make new contacts on the continent, and Richard Croft expressed confidence on progressing with Bond International’s export plans as anticipated.