2012 plan outlines Bridgestone’s aim to be ‘undisputed no.1’
Bridgestone Corporation’s 2012 Mid-Term Management Plan (MTP2012) leaves little scope for misinterpreting the company’s aim. In its latest plan, announced 18 October, the Japanese firm states that its ultimate goal is to become the “undisputed world number one tyre and rubber company in both name and reality.” The plan covers the five years from the start of 2013 to the end of 2017, and Bridgestone says MTP2012 reflects “changes in the operating environment” since the formulation of MTP2011.”