SEMA Show: Let’s Find Out What Tyre Manufacturers Want
Executives from The Tire Industry Association and the Specialty Equipment Marketing Association have met to discuss ways they can heighten the SEMA Show’s value amongst tyre manufacturers. At a press conference, representatives from the TIA and SEMA pledged to work together more closely, outlining plans for focus groups and meetings with tyre companies in order to help maximise the show’s Tires, Wheels & Equipment (TWE) section.