North Eastern Tyres and Exhausts’, North Tyneside branch has received a prestigious Michelin award, as part of the manufacturer’s prestigious accreditation scheme. According to the manufacturer, the standard certifies high quality premises, expert staff and exemplary customer service.

NETE is the first centre in the North of England and one of just sixteen centres to have achieved this level anywhere in the UK. According to the company, the Michelin accreditation programme is designed to raise the standards of the tyre distribution industry in the same way that the famous Michelin Guide has done for restaurants and hotels over the past 100 years.

When Tyres & Accessories exclusively reported on the launch of the Michelin accreditation scheme back in February, programme development manager Jonathan Brett said he expected between 50 and 100 branches to be on board by the end of the first year. As that timeframe draws to a close Mr Brett explained that he is pleased with the programme’s development.

“It has gone really well. There is signage on about 16 depots, but this is fast moving and could change by next week. Fifty more are involved in the accreditation process.” Perhaps the scheme won’t reach the 100-mark that Mr Brett had hoped for this year, but in his words, the introduction of a new scheme was “never going to be a sprint, but a marathon.

Newcastle is home to one of the top six Michelin accredited tyre centres in the UK, the manufacturer has announced. North East Tyre and Exhausts’ new centre on the Silverlink Business Park, Wallsend, North Tyneside has just received Michelin accreditation, a standard which certifies high quality premises, expert staff and exemplary customer service.