Evergreen Archives - Page 2 of 2

Grouptyre car tyre brands continue to expand ranges

In Landsail, Evergreen and Goodride, Grouptyre says it has three brands that offer “affordable quality” to the retailer. The former’s rise in the UK has been well documented; it is now achieving sales well into six figures and increasing its brand penetration with consecutive title sponsorships at the Performance Car Show. Supported by Grouptyre members’ investment, the latter two brands have achieved increasing prominence within the car tyre market too, and their latest products target the most popular segments in the UK market. As with Landsail, Grouptyre offers a wide range of dealer support packages, including competitive pricing, access to exclusive dealer promotions, point of sale material and merchandise, for both brands.

8th February 2016/by Andrew

Oak Tyres outlines brand strategy in new Davanti era

Company News, Premium, UK News

Oak Tyres has undergone some dynamic changes this year as it adapts its business to a shifting wholesale landscape. The most radical of the company’s developments in 2015 has been the launch of its fully owned private brand Davanti, which Oak’s management most recently supported at CITExpo 2015 in Shanghai. To accommodate operations associated with the new brand, Oak Group Holdings was formed, with the Oak Tyres 100 per cent wholesale business now under this umbrella alongside Davanti Tyres, and promotional merchandise producer Davanti World. With the Davanti product designed as “an opportunity for margin”, in the words of general manager Larry Cross, Oak Tyres’ brand portfolio has increased its scope. Stating that “we have a very clear, defined brand strategy at Oak, which we have refined continuously over the past five years,” Peter Cross, commercial manager at Oak Tyres, told Tyres & Accessories a bit more about the company’s current outlook, and how the second tier “exclusive brand programmes” are offering customers the opportunity “to maximise their profits”.

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5th October 2015/by Andrew

CITExpo bids farewell to Everbright in 13th edition, previews move to modern facility

International News, Premium

The 2015 edition of the China International Tire Expo opened on 9 September in Shanghai with around 350 exhibitors – the show’s most ever. The sustained growth represented by these numbers has led to the decision by organiser Reliable International Exhibition Services to transfer CITExpo to the Shanghai World Expo Exhibition and Convention Center (SWEECC), built in the centre of the 2010 Shanghai World Expo site. The show also boasts strong continuity, with around 80 per cent of 2014 exhibitors back in 2015, according to Reliable; in past years the organiser has come to expect a similar proportion of its customers booking their space for the following year during CITExpo.

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5th October 2015/by Andrew

Evergreen-backed Zelos returns to Ginetta Junior grid

Motorsport

Evergreen has renewed its relationship with young racing driver Dan Zelos after a successful 2014. The brand will support the promising Norfolk teenager during another season of the ITV4-televised Ginetta Junior Championship – one of the leading support series’ to the Dunlop MSA British Touring Car Championship (BTCC) – as it begins at Brands Hatch on Easter weekend (4-5 April).

31st March 2015/by Andrew

Grouptyre brand portfolio offers affordability in varied applications

Product News

Grouptyre says that UK retailers continue to demand a diverse range of tyres from different manufacturers to meet the varying needs of their customers. Its exclusive brands, which include Landsail, Evergreen, Federal and Goodride, are designed to offer affordably priced products that cover a range of driver demands.

11th February 2015/by Andrew

Show review: Reifen China 2014

Company News, International News, Premium, Product News

The eighth annual “Asian Essen”, Reifen China took place at the Shanghai New International Expo Centre in the first week of December, with some of the Chinese tyre industry’s major players rubbing shoulders for the last time in 2014. The European side of the Sino-German partnership behind the annual show, Messe Essen stated that it expected the presence of around 120 exhibitors in hall W1 and 15,000 trade visitors. This latter figure, unconfirmed at the time of writing, takes into account the other three-quarters of the twin exhibition; RubberTech China 2014 and the International Exhibition on Rubber & Elastomer, led by the China United Rubber Corporation, comprised around 500 exhibitors across another three halls (W2-4). Messe Essen CEO, Oliver P Kuhrt stressed the importance of the ‘Reifen’ brand’s presence in China, stating in his introduction to the show that it “stands for the success of a fair made in Essen extending across borders”. With about two thirds of the exhibitors at May’s Reifen 2014 visiting Essen from outside Germany, Messe Essen also noted the importance of Reifen China in recruiting Asian participants, whose attention the exhibition organiser has drawn in Shanghai.

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8th January 2015/by Andrew

120 exhibitors, 15,000 visitors expected for Reifen China 2014

International News

Reifen China’s 2014 edition will take place on 3-5 December at the Shanghai New International Expo Centre on December 3 – 5, 2014. On the occasion of the eighth edition of the international meeting place for the sector, Messe Essen and the China United Rubber Corporation (CURC) are expecting around 120 exhibitors from numerous nations. Many of the biggest names in the Chinese tyre industry will be present, and the organisers have particularly emphasised the manufacturing backbone of the show; with around 45 percent of the exhibitors originating from the producing industries, “Reifen China will be a manufacturers’ fair”. The organisers are expecting a total of around 15,000 visitors to both trade fairs.

4th November 2014/by Andrew

Evergreen-sponsored racer in double podium

Motorsport

Evergreen and Grouptyre supported grassroots racer Dan Zelos recently scored a podium double at his home race in the 2014 Ginetta Junior Championship at Snetterton. After lapping an excellent fourth-quickest amongst the 19 high-calibre contenders during practice, the gifted Norfolk rookie replicated that stellar form to line up on the second row of the grid for both races in his distinctive JHR Developments-run, Evergreen Tyres-sponsored Ginetta G40 – the best combined qualifying effort of his fledgling car racing career to-date.

8th October 2014/by Andrew

Evergreen marketing extends motorsport involvement

Motorsport

Motorsport’s popularity as a conduit for tyre manufacturers’ marketing spend continues to thrive as aspirational brands from the far east seek to increase brand recognition and the perception of quality. The Evergreen brand, a relative newcomer to the tyre scene having gone into production at the Jinyu PCR factory in 2009, has become the latest to announce a move into the UK motorsport scene, tying up a sponsorship deal with car racing debutant Dan Zelos in the Ginetta Junior Championship. Evergreen says it is seeking to accelerate its expansion by following in the wheel tracks of some of its commercial rivals by taking its first steps into the high-octane world of motorsport through the partnership with promising Norfolk-based teenager.

9th January 2014/by Andrew

Bridgestone Adrenalin RE002 designed for fun

News

Bridgestone aims to bring high performance to the smaller, sporty version of evergreen mass market brands with the Potenza Adrenalin RE002. The manufacturer describes this as being “designed with the sport conscious, thrill seeking driver in mind, possessing the ability to transform any car into a spirited, superior vehicle.” It has a line-up of sizes that includes 15 to 16 inch fitments for models such as the Fiesta RS and sports model Astra. It is, in Bridgestone’s opinion, “at its best on Britain’s maze of B roads and lanes.”

20th June 2013/12,345 Comments/by Tyrepress Editors

Grouptyre’s 4×4 ‘margin and massive stock’

News

If you want a company that offers both margins and “massive stocks,” Grouptyre believes its Evergreen, Federal and Goodride lines are the way to. According to the company, Grouptyre offers all the premium brand 4×4 products the market knows of as well as what it calls its “margin generating exclusive brands”. The company rounds off its description of its proposition by pointing to what it calls its “unrivalled” delivery service: “You can be sure of obtaining the right 4×4 tyres, just when you need them, with all the support you need from a market leading organisation.”

22nd February 2012/by Tyrepress Editors

Topping ceremony held for new Goodyear HQ

News

On 18 November Goodyear Tire & Rubber held a topping ceremony for its new corporate and North American headquarters in Akron, Ohio, seven months to the day after its groundbreaking. A steel beam signed by hundreds of Goodyear’s Akron employees was put in place today as many of them, along with chairman and CEO Richard J. Kramer, watched the event live via video feed. The Goodyear blimp was also on hand to provide aerial coverage.

21st November 2011/by Tyrepress Editors

New Truck Tyres from Evergreen Global

Product News

Singaporean wholesaler Evergreen Global has announced the extension of its United brand truck and bus radial range. Produced in what the company describes as a “premium manufacturing plant” in China, the products have reportedly increased in popularity in the European markets because of their consistency and quality and performance.
“These Tyres prove their durability even in the extreme conditions of the Middle East and Africa,” company representatives told Tyres & Accessories, adding: “Evergreen is keen to increase its presence in the European markets and looks forward to having new partners.”

28th November 2006/by Tyrepress Editors

Honeywell Flies High

Product News

Honeywell International is to provide wheel and brake repair and overhaul services for American airline Evergreen International’s entire fleet of aircraft.

“This agreement is a great example of Honeywell’s capabilities to provide the right value for our customers through superior support and low-cost solutions,” says Peg Billson, Honeywell aircraft landing systems VP and general manager. “We are pleased to provide Evergreen with a comprehensive repair and overhaul service package to support their complete wheel and brake requirements.”

The service agreement will provide the airline with significant maintenance cost savings for its current fleet of 10 747s and five DC-9s. The contract will also include all labour and materials for wheels and brakes, as well as tyre management, and logistic services. In addition, Honeywell will provide distribution to and from more than 10 domestic and international operations.

2nd September 2004/by Tyrepress Editors

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