Bridgestone e-CENTRE concept ‘an evolution in the future of tyre retail’
Bridgestone has unveiled its Bridgestone e-CENTRE garage concept, calling it “an evolution in the future of tyre retail.” Using tyre retailer’s future Environmental, Social and Governance (ESG) requirements identified in partnership with consulting firm Ernst & Young, Bridgestone developed an assessment including 85 different criteria. Retailers will be assessed on these standards, enabling them to achieve Bridgestone e-CENTRE status.