Pirelli Partners for Summer Safety
Italian drivers have earned themselves something of a reputation for not being Europe’s meekest motorists, so news of Pirelli’s co-presentation of a summer road safety campaign is very welcome indeed. On June 16 the tyre maker, in collaboration with ‘Autostrade per l’Italia’ and Telepass (the company that builds and manages Italy’s motorways and its electronic toll collection system), presented the “Safe&Go” summer road safety campaign, to be operated under the patronage of the Italy’s minister of Infrastructure and Transport, Altero Matteoli. The minister attended the launch along with Pirelli Group chairman Marco Tronchetti Provera, together with Giovanni Castellucci and Fabio Cerchiai, respectively the managing director and president ‘Autostrade per l’Italia’.