Vendetta Tyres prepares for wider European launch
If the team behind the “Vendetta Tyres“ brand had its way, deliveries to a large chunk of the European tyre market would have already got underway during the course of this year. Yet, as Laree Jane notes, success in Europe involves building up both a new brand and customer relationships, and the director of Melbourne, Australia-based Vendetta International Pty. Ltd is confident of achieving this soon. Sales of Vendetta tyres began last year in the Australian home market and the brand will shortly be present in Canada, Argentina and Ireland, Vendetta’s first market in Europe. Vendetta International now has its eyes on entering further replacement markets; the company is seeking agencies in the UK and other European countries. Speaking with Tyres & Accessories, Laree Jane explained the company’s plans for Europe and what Vendetta International has to offer.