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Bridgestone UK’s app goes global

Bridgestone UK’s tyre monitoring app is now being rolled out across other European markets. According to the company, the sales force assisting ‘Challenge’ app works by calculating the true cost of tyres over time and shares the performance data with all other users, before providing performance comparisons against competitors’ tyres – all on the user’s tablet.

Deployed in 2012, the technology has revolutionised Bridgestone’s sales process and is now regarded as a strategic tool, after being created by RNF Digital. Bridgestone’s product and marketing manager Andy Mathias said: “We are proud of our innovative use of technology to help serve our customers and sales force. The application that we developed in the UK is now being used across Europe and is even being trialed in North and South America.”

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Johnson Controls supplying AGM batteries to Chery Jaguar Land Rover

Johnson Controls, the world’s leading supplier of automotive batteries, will provide its Absorbent Glass Mat (AGM) battery technology to Chery Jaguar Land Rover for fitment in vehicles manufactured in China for the domestic market, including those with Start-Stop technology.

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Bridgestone consumer website goes multilingual

In March, Bridgestone Europe launched its new consumer segment website, auto.bridgestone.eu. The site, produced together with UK-based digital communications agency Amaze, and Belgian ICT group Cegeka, was initially only available in English. The tyre maker has announced that the website is now available in four further languages – French, German, Italian and Spanish. These lingual additions mean the auto.bridgestone.eu now caters to consumers in the five major European tyre markets. Bridgestone Europe says additional country sites will be rolled out in the coming months.

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Report calls for more advice on winter tyre benefits

A recently-issued report on the effect of winter on drivers says that a combination of more frequent and more extreme weather events will mean drivers having to change their habits and expectations.
A report for the RAC Foundation concludes that although councils and the Highways Agency responded well to the recent periods of snow and ice, changing weather patterns mean strategy will have to shift from one of trying to change the conditions to one of coping with them. One of the report's recommendations is for more advice for drivers on the benefits of fitting winter tyres.

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Falken to take on Nordschleife in 14th Nürburgring 24 Hours

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The Falken Motorsports team has its sights on a top 10 ranking as it makes its way to the starting grid for its 14th Nürburgring 24 Hours. The team will take an upgraded Porsche 911 GT3 R to compete against a field of over 200 entrants. Falken is celebrating its 30th anniversary this year, adopting the motto: “30 Years of Performance”.

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Nexen OE for Mitsubishi Outlander

Nexen Tire has announced it will supply original equipment tyres to Mitsubishi’s Outlander Sport. A press release on the tyre maker’s Korean website states that supply of the N’Priz RH7 high performance tyre begins this month. In addition to domestic market sales, the US-produced Outlander Sport will be sold in Europe.

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Hofmann extends Spring/Summer Collection promotion

Although originally scheduled to conclude at the end of May, Hofmann says its Spring/Summer collection will, depending on stock availability, will be available until this autumn. The promotion features a number of special offers for workshops. First up is the Geolite V3D wheel aligner, which Hofmann says delivers fast and accurate real-time alignment measurements and a profitable revenue stream. Workshops can now purchase a Geolite V3D for just £8,099, saving £3,400 on the list price of £11,499. The 3D aligner is also available as a twin pack with a four post, four tonne electro-hydraulic lift, with front turn plates and in-fill paddles worth £645 included, for only £14,499, a saving of almost £6,000 on the list price of £20,494. With the UK’s pothole ridden roads causing misalignment on millions of vehicles, Hofmann says its many garages make over £3,000 per month through its 3D wheel alignment technology.

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Bridgestone OE run-flats now on par with conventional tyres – test

Run-flat tyres have often been blasted for the inferior comfort they deliver, however a recent European test gives hope that puncture avoidance may no longer equal a harsh ride. German motoring organisation ADAC and Austria’s ÖAMTC put four Bridgestone run-flats to the test, and found one to offer comparable ride comfort and fuel consumption to an equivalent standard tyre.

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Al Dobowi makes Edwards European marketing manager

The Al Dobowi Group has appointed Tom Edwards to the position of European marketing manager. Previously export sales manager at Cooper Tire, managing customer relationships across Scandinavia, Benelux and the Mediterranean, Edwards has ten years of sales and marketing experience.

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Pirelli profits dive in Q1, stronger full-year anticipated

The first quarter of 2013 appears to have been a "brutto trimestre" for Pirelli & C. SpA, with the Italian firm’s net profit dropping 41.7 per cent year-on-year between 1 January and 31 March. It was, in Pirelli’s words, a period “characterised by an economic scenario still strongly influenced by the crisis affecting Europe, where the demand for goods and services continues to shrink.”

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Haweka introduces Vamag aligner range

With a 15-year track record as a leader in laser wheel alignment for commercial vehicles, Haweka UK is frequently asked to supply wheel alignment systems for passenger cars. In January this year the company, which is also well known for its Haweka range of centring accessories for wheel balancing, began test marketing a 4-wheel 8CCD camera alignment system for cars and vans.

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Bridgestone introduces Bandag M788(E) all-season coach tread

Bridgestone Europe has released a new Bandag brand all-season coach and bus tread, a product claimed to offer “impressive mileage performance with [the] same tread depth and lighter to equal weight than its predecessor.”

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Nexen Q1 results

In the first quarter of 2013, Nexen Tire Corporation achieved net sales of KRW 432.9 (£252.5 million), the Korean tyre maker reports. Almost 85 per cent of sales were generated in the aftermarket, with North America by far the company’s largest single geographic region; North American sales declined 13.0 per cent year-on-year to KRW 106.6 billion (£62.2 million). Sales in Europe, Nexen’s second largest market, grew 19.2 per cent year-on-year to KRW 87.2 billion (£50.9 million), and domestic market sales increased 14.4 per cent over the first quarter of 2012 to KRW 56.4 million (£32.9 million). Sales in China, at KRW 8.8 billion (£5.1 million), were 11.0 per cent down on a year earlier and other region sales increased 10.4 per cent year-on-year to KRW 112.1 billion (£65.4 million). Original equipment sales accounted for 15.6 per cent of Nexen’s total and grew 21.5 per cent year-on-year to KRW 68.6 billion (£40.0 million).

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Nokian share transfer increases Bridgestone Corp. ownership above 15%

Bridgestone Europe will transfer its shares in Nokian Tyres plc to Bridgestone Corporation on 7 May, the Japanese tyre maker told Nokian. This agreement decreases Bridgestone Europe’s ownership in Nokian to less than five per cent of share capital and Bridgestone Corporation’s ownership to over 15 per cent of the share capital.

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Delti adds Anlas to agri/industrial tyre range

Delticom has expanded its range of industrial and agricultural tyres in the UK with the addition og Turkish tyre brand Anlas.

According to the company, Anlas is a market leader in Turkey. Manufactured in Europe, its products offer high-quality workmanship and an excellent price-performance ratio. Delticom already has a well-established relationship with Anlas, after adding scooter and moped tyres to its UK online shops in 2012.

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