Europe Archives - Page 36 of 179 - Tyrepress

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Bridgestone launches ‘I’ve Been Everywhere’ social media campaign

Bridgestone has launched its latest online marketing campaign, utilising a new website, beeneverywhere.eu, social media and video in its effort to position the brand as “innovative and interactive”. Revolving around exploring the world, the video is set to a soundtrack based on Johnny Cash’s ‘I’ve been everywhere, man’. Jake Rønsholt, general manager, corporate and brand communications at Bridgestone Europe explained: “Part of the beauty of the campaign is that visitors to the main site can do exactly that, on just about any device.

7th June 2013/12,345 Comments/by Tyrepress Editors

Trelleborg and AGCO renew agreement

Trelleborg and AGCO Corporation have renewed their long-term agricultural tyre development cooperation agreement.

"Following the recognition of Trelleborg as the best EAME (Europe, Africa and Middle East) Supplier in September 2012, this new agreement with AGCO is an important confirmation of our solid business relationship. It provides a firm foundation for the accomplishment of our ambitious future mutual goals,” says Stefano Bettinelli, OE Director at Trelleborg’s Agricultural and Forestry Tyres division.

7th June 2013/12,345 Comments/by Tyrepress Editors

Firenza ST-05A aimed at ‘sports minded driving’

The Firenza ST-05A high performance range offers a competitively priced option as a quality mid–range brand for both the UK and European markets specialising in an impressive combination of safety at high speed with drive comfort. That’s the view of the brand’s UK representatives, who pitch the products at “sports minded” drivers.

7th June 2013/12,345 Comments/by Tyrepress Editors

SD International: Pace and Zeta ‘emerging’ brands in the UK

Shanghai-based contract manufacturer SD-International reports that both its Pace and Zeta brands have “steadily emerged as a popular competitive option within the high performance markets in the UK and Europe.”

According to the company, the Pace PC10 and Zeta ZTR10 patterns are produced in China within a plant that uses European pattern design technology. Both tyres are approved to meet a number of important standards such as ETRTO, DOT, GCC, E4, S-Marking and are REACH compliant.

7th June 2013/12,345 Comments/by Tyrepress Editors

Infinity introduces Ecomax along with “performance delivered” strapline

For Infinity Tyres, 2013 has brought with it the introduction of the Ecomax range, a new high performance tyre with an ecological and economical twist – presented under the “performance delivered” strapline.

7th June 2013/12,345 Comments/by Tyrepress Editors

May UK new car sales up 11 per cent

In May, private demand for cars in the UK climbed 20.9 per cent, outperforming pre-recession volumes recorded in 2007. However, May's total new car market remains down on 2007 levels. May's new car market secured the 15th successive month of growth and the largest May volume in six years. Registrations have risen 9.3 per cent for the year-to-date to 948,666 units.

6th June 2013/12,345 Comments/by Tyrepress Editors

GT Radial extends regional truck portfolio

GT Radial has added two new sizes to its GAR820 regional all-position pattern tyre, increasing its medium sized truck portfolio. Initially available in 215/75R17.5, the brand has added 205/75R17.5 and 225/75R17.5. Two more sizes, 235/75R17.5 and 245/70R17.5, are currently in development and due for release later in the year.

6th June 2013/12,345 Comments/by Tyrepress Editors

Trax wins £1m Jaguar Land Rover balance weight contract

UK manufacturer of balance weights, Trax JH Ltd has won a £1m per year contract to supply adhesive and clip-on products to Jaguar Land Rover. Managing director John Hallé says that the business was won on design and quality competence and is delighted that the work put in over the last few years by Trax staff has finally come to fruition.

5th June 2013/12,345 Comments/by Tyrepress Editors

Lassa launches Snoways 3

Lassa Tyres presented its latest winter tyre, the Snoways 3 at Autopromotec. In addition Lassa showcased 21 different models, which are marketed and sold in more than 60 countries.

Despite the launch, the main focus of Lassa stand was the flagship Phenoma UHP tyre, which is said to be a popular choice in sport and prestige segment for upper class automobiles and tuning vehicles. The Competus H/P, Impetus REVO and Greenways, Lassa’s eco-friendly passenger tyre line, were also on-show.

29th May 2013/12,345 Comments/by Tyrepress Editors

S&H Tyres targets UK with new sales rep

The latest milestone in Dutch wholesaler S&H Tyres’ recent development sese the company target the UK market and appointment a sales representatives especially for British customers. Ronald Lems recently joined the company with a view to taking responsibility for the UK market.

28th May 2013/12,345 Comments/by Tyrepress Editors

Solvay breaks ground on Poland silica plant

At a ceremony held yesterday in Włocławek, Poland in the presence of the Belgian Ambassador to Poland, the mayor of Włocławek and other local dignitaries, Solvay officially broke ground for the construction of a new facility that will produce Highly Dispersible Silica (HDS). The new plant represents a €75-million investment that will create more than 50 new jobs and expand the company’s HDS capacity by 85,000 tons per year.

23rd May 2013/12,345 Comments/by Tyrepress Editors

Analysts ‘surprised’ by European aftermarket performance

While opining that “Europe remains a structurally stagnant market,” Morgan Stanley Research Europe admits surprise at the level of growth seen in the light vehicle tyre replacement market during April. After 17 consecutive months of decline, the European (excluding Russia) light vehicle aftermarket grew eight per cent year-on-year during the month. Year to date, the segment is still down seven per cent year-on-year. Aftermarket European (excluding Russia) truck tyre volume also grew four per cent year-on-year during the month.

22nd May 2013/12,345 Comments/by Tyrepress Editors

Falken launches all-season range

Falken Tyre Europe has added the first all-season tyre to its portfolio. The Euroall Season AS200, which will be available from July in 27 dimensions, is described as a product that “offers improved traction on dry, wet and even snowy roads without compromising on comfort” along with “significantly reduced tyre rolling noise and shorter braking distances.”

22nd May 2013/12,345 Comments/by Tyrepress Editors

Bridgestone UK’s app goes global

Bridgestone UK’s tyre monitoring app is now being rolled out across other European markets. According to the company, the sales force assisting ‘Challenge’ app works by calculating the true cost of tyres over time and shares the performance data with all other users, before providing performance comparisons against competitors’ tyres – all on the user’s tablet.

Deployed in 2012, the technology has revolutionised Bridgestone’s sales process and is now regarded as a strategic tool, after being created by RNF Digital. Bridgestone’s product and marketing manager Andy Mathias said: “We are proud of our innovative use of technology to help serve our customers and sales force. The application that we developed in the UK is now being used across Europe and is even being trialed in North and South America.”

20th May 2013/12,345 Comments/by Tyrepress Editors

Johnson Controls supplying AGM batteries to Chery Jaguar Land Rover

Johnson Controls, the world’s leading supplier of automotive batteries, will provide its Absorbent Glass Mat (AGM) battery technology to Chery Jaguar Land Rover for fitment in vehicles manufactured in China for the domestic market, including those with Start-Stop technology.

17th May 2013/12,345 Comments/by Tyrepress Editors