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Wheel Specialist Brock Has Its Own Production In Bosnia

The Brock-Group is known across Germany as an alloy wheel marketing company. Successfully marketing an assortment covering everything from commonplace to extravagant wheels, the group has gained the reputation of a quality supplier. Although it wasn’t carefully planned for future business, it cannot be purely accident that the group has owned a wheel factory in Bosnia for two years now. Meanwhile, nearly 100 machines are working in the factory 24 hours a day, 7 days a week, 50 weeks a year, with an annual production capacity of some 500,000 wheels. However, this figure alone does not say very much; equipment and machinery, as far as it has been replaced, is state-of-the-art, and it is obvious that within only a few months this factory will be run exclusively by new and modern machinery. E.T.R.T.O, KBA, TÜV, SF 1 JWL and Jaso standards are fulfilled in order to guarantee quality. The qualification procedure of the factory will take place this August. In the interview with NEUE REIFENZEITUNG, Claudia and Elisabeth Brock point out that in the future the Brock-Group will go on putting emphasis on the upper level, i.e. the high-tech level. The assortment consists of very nice and very costly wheels, which are in demand all over Europe and the marketing of which is very interesting for manufacturers and for both wholesalers and retailers. High class segments consisting of aesthetically designed wheels and many special sizes form the mainstay of the Brock-Group, well-known by the names Brock Car Fashion and Rad Center Derkum.

30th November 2001/by Tyrepress Editors

New Face At Simex Europe

Raof Daud, Managing Director of Simex Europe, is leaving the company after almost nine years in the post. He is going to Lec Refrigeration (like Simex, a member of the Sime Darby group) in a senior sales capacity. Taking over at Simex Europe as General Manager is A. K. Lee, who was previously Export Manager, based in Malaysia.

30th November 2001/by Tyrepress Editors

New Managing Director For TecCom

TecCom (Munich), an internet wholesale platform for automotive accessories, has a new Managing Director. Jürgen Buchert (44) has worked as Sales Director for Western and Eastern Europe in the automotive aftermarket division of Bosch for the past five years. At the moment 21 European automotive part manufacturers – among them tyre producer Continental – support TecCom.

30th November 2001/by Tyrepress Editors

New Chairman And CEO Of Bridgestone/Firestone Europe

Mr Shoshi Arakawa has been appointed chairman and chief executive officer (CEO) of Bridgestone/Firestone Europe (BFE). He succeeds Mr Takeshi Uchiyama, who retires and returns to Japan after leading BFE for the last three years.

30th November 2001/by Tyrepress Editors

DT818 And DT824 Complete Goodyear’s Optitrac Product Family

Only a few weeks before the start of the Agritechnica fair, Goodyear presents its brand new “Optitrac DT818” and “Optitrac DT824” tyres – the latest additions to the Optitrac family of agricultural tyres, to which the super volume tyre DT830, introduced at the end of last year, also belongs. The DT818 is the family’s super-wide tyre, created primarily for use on today’s higher horsepower tractors with large implements. According to the tyre manufacturer, the DT824 is the perfect choice for very heavy machinery including harvesters and combines. Both tyres hold a much greater volume of air than standard-width tyres, and, because they are wider, have a much larger “footprint”. The weight is distributed over a greater surface area, reducing the pressure at any single point and minimising soil compaction which has negative effects on the plants‘ development. The DT818 and DT824 have also been designed for optimal traction in all types of weather. They feature deeper, more powerful curved lugs for greater draw-bar pull and broad square shoulders provide extra grip. The tread area between the lugs has been specially shaped for better self-cleaning of the tyres. During the presentation of the new tyres Serge Daleiden, responsible for the farm tyre division in Europe at Goodyear, mentioned that future developments in the farm tyre sector could possibly also include the company’s BioTred technology. “This is not a promise, just an idea”, said Daleiden.

30th November 2001/by Tyrepress Editors

UK Relaunch For Kelly At Tyrexpo Europe

The Kelly brand is to be relaunched at the Tyrexpo Europe exhibition in the UK in March. Director of Kelly Europe, Chris Kisby, says that the relaunch will give Kelly a powerful presence in the ‘price shopper’ market segment and a clearer identity in relation to the other group brands, Goodyear and Fulda. New products to extend the range will also be introduced at the show.

30th November 2001/by Tyrepress Editors

Cooperation Bandag/Continental Brings Only Advantages

Ron Carver (Bandag) and Dr. Nikolin (Continental) said during a joint press conference held in Hanover, that the cooperation creates a win-win-situation. On the one hand there will be a quality product and on the other hand the franchise net is, according to Carver, strong enough across Europe to guarantee deliveries in the shortest possible time. In the Precure Retreading market more and more customers are insisting on having their own casings retreaded.

30th November 2001/by Tyrepress Editors

Bears Threaten US Auto Market

Autopolis, the Bear-ish auto industry strategist is likely to downgrade forecasts for the US and North American automotive markets. Despite high sales, production is down by 20% and stocks 40% above normal. This follows an earlier warning of a forecast 11% drop in world-wide (in Western Europe and Asia too) demand, and alerts issued by Autopolis regarding over capacity, and the need to cut costs and improve marketing.

30th November 2001/by Tyrepress Editors

Management Moves At Ford

In a management reshuffle at Ford in the USA, Henry Wallace, Chief Financial Officer and Wayne Booker, Vice Chairman, are to retire. There is speculation that Martin Inglis, Head of Operations for Ford North America, is to succeed Wallace and that Nick Scheele, Chairman of Ford Europe, is to return to the States as a replacement for Inglis. Ford stressed that these latest moves have no connection with the current Firestone recall situation.

30th November 2001/by Tyrepress Editors

With Good Marketing You Can Be Successful

HMI (short for Trade Marketing Initiative) is a special relationship between the tyre trade and the industry, offered in Germany only by Goodyear. The marketing programme has been widened over the past year; for example the long-awaited Tyre Soft 2 software is now available at long last. At the annual meeting in Sonthofen, Mr. Zubanovic, managing director of Goodyear Handels Systeme GmbH, expressed little concern despite the problems the organisation is facing. He said that the tyre trade has to go for growth and seize every opportunity to expand – dealers who do not will prove to be uncompetitive in the long run. Goodyear MD Jarro Kaplan, who is president of Goodyear Eastern Europe, pointed out that teamwork with Goodyear is beneficial because it “always guarantees the trade a good year.”

30th November 2001/by Tyrepress Editors

Lighter Steel And Alloy Wheels

Hayes Lemmerz is the world’s leading global manufacturer of automotive and commercial highway wheels and one of only a few companies producing wheels from both steel and aluminium. Regarding steel wheels, the company, whose headquarters are in the USA, is the worldwide market leader. Regarding aluminium wheels, Hayes Lemmerz is among the leading manufacturers in Europe. Recent years have seen a move from steel to aluminium wheels in original equipment. Looking purely at price, the steel wheel is absolutely unrivalled, but obviously the two criteria of weight and styling have proved more important to the car manufacturers. Realising that it was not enough that the steel wheel is cheaper, the manufacturers decided to become competitive also in the matter of weight. With its newest development of a steel structure wheel, Hayes Lemmerz has attained this target; this kind of wheel is now fitted in a 16 inch size on the newest Ford Mondeo model. But it must be said that is was not only an achievement of the wheel company but also for the producers of new kinds of steel which gives the wheel more rigidity and stability than before and offers the opportunity to make the wheels thinner and therefore lighter. Regarding styling, Hayes Lemmerz tries to mimic the smart aluminium wheels with new finishes that look like aluminium or chrome or are even coloured. Another opportunity is to create a very well-fitting wheel cap. Being also one of the most sophisticated aluminium wheel manufacturers, Hayes Lemmerz tried to develop lighter alloy wheels too. One competitor (Stahlschmidt & Maiworm) has already made much progress with hollow spokes and this kind of wheel is fitted on the top models of Porsche, Audi, and Mercedes-Benz. The idea of Hayes Lemmerz engineers was not to use the spokes but the rim bead section for cavities: they call the invention “Hollow-Hump Technology”.

30th November 2001/by Tyrepress Editors

Makeover For Kleber Dynaxer – And The Kleber Logo

Kleber is introducing its new Dynaxer DR series of tyres, in 31 different sizes, for wheels from 14″ to 18″ and H, V and W speed ratings. The new tyres have been developed from the previous generation Dynaxer DR 502 and 503 series of tyres, with the emphasis being placed on three core areas; the compound, the mould design and the optimisation of the tread pattern. The compound has been chosen for its properties in grip and wear and the tread pattern designed for maximum water evacuation – these features make the Dynaxer an excellent wet-weather performer. A large number of tread blocks means lower noise and lateral grooves positioned along the tread pattern’s flow lines allows the even dispersion of water, giving peace of mind, whatever the weather. The mould contributes to the tyre’s good wear rate, thanks to its ability to evenly distribute the pressures enforced. This contributes too to reduced tyre noise and ride comfort. At the same time as the new tyre is introduced, Kleber has revamped its logo. The new logo is said to reflect Kleber’s three core values of peace of mind, serenity and reliability and is aimed at the trade and general public alike. Although not the most famous name in tyres, Kleber claims to be Europe’s sixth-best-selling range and has OE contracts with such manufacturers as Audi, Renault, Peugeot and Vauxhall.

30th November 2001/by Tyrepress Editors

SUVs Come Under Fire In The USA

It is not only the Ford Explorer that might show a tendency to rollover in critical situations; the US Consumer Report has revealed through its own tests that the Mitsubishi Mondero (known in Europe as the Pajero) shows a tendency to lift two wheels in critical situations. That, according to the magazine, is not acceptable and is a safety problem. Mitsubishi denies that there is any safety problem at all.

30th November 2001/by Tyrepress Editors

Tyrexpo Europe Review

This year’s Tyrexpo show was held only a matter of weeks before a rival exhibition, being run alongside an already-successful aftermarket exhibition. It would be naïve to believe that the existence of two shows so close together has had anything but an adverse effect on both events, and the fear was that the tyre industry would be the loser if we had two bad shows. The total number of visitors to Tyrexpo Europe was a disappointment, but many of the exhibitors expressed themselves satisfied with the quality of visitors. Opinions were polarised – some were happy, others not, some said that the UK needs a dedicated tyre show, others were not so sure. One thing on which all were agreed is that we cannot afford the same two-exhibition situation in two years’ time. Our review covers exhibitor’s reactions – warts and all.

30th November 2001/by Tyrepress Editors

Run-flat Tyres Will Replace Conventional Tyres

For so-called run-flat tyres (meaning tyres that can be driven even at zero air pressure) in Europe and North America huge sales increases are on the horizon. Run-flats will replace conventional tyres now in use. This can happen only step by step because there is a lack of production facilities for a number of years. Another effect: if the new tyres become standard original equipment, the market for tyres will reduce by twenty percent, because a car fitted with run-flat tyres does not need a spare wheel. Is the development of such products an example of the tyre business shooting itself in the foot? Of course not because it is never possible to stop technical developments like these. And it should be noted that run-flat tyres are more sophisticated than conventional tyres, which compensates for the lack of every fifth tyre in oe. Because tyre pressure warning systems will, in the future, become mandatory on new cars, they need suitable tyres. Run-flat tyres without tyre pressure systems are not practical; the driver might not realise that he is driving at zero pressure at high speed. The reverse situation is possible – indeed already a reality in some models – as the car is fitted with a tyre pressure monitoring system but on conventional tyres. Nowadays, run-flat tyres have moved from the arena of the laboratory and testing and are on the way to becoming a growing part of the market. As with other new technologies, if a new standard replaces an old one, the race is on among new systems (for example which tyre pressure monitoring system is the best), materials (for example which reinforcements should be used for the carcasses) and other developments for the transition period (tyre repair sets).

30th November 2001/by Tyrepress Editors