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Bibendum Flies the Flag for Michelin

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Beginning this year, Bibendum the Michelin Man will once again serve as Michelin’s spokesman in the UK and Europe. Still funny and playful at 108, he is returning to centre stage in Michelin’s advertising — after several years’ absence — in a multi-media European campaign which started in late January 2006 and extending throughout the year. In the UK, the Michelin Man will be featured on radio, in magazines and newspapers, and on the Internet and in sales outlets.

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Related news:

  1. Michelin Embarks on Truck-Side Adverting Campaign
  2. Michelin Rubber for Green Friendly Concept Car
  3. US Congress Orders Rolling Resistance Information Campaign
  4. Morghew Park Estate Chooses Michelin and Mitas Fitments
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Mytyres Welcomes 1,000th Fitting Partner in the UK

On-line tyre supplier Delticom welcomes the 1,000th fitting partner, Robert Henderson from Summerlea Garage in Glasgow, who has joined the company in the UK. He joins other companies in the UK who have become fitting partners at www.mytyres.co.uk , the online shop for purchasing tyres. Delticom has a well-developed network of service partners in Europe. There are more than 7,900 satisfied fitting partners across Europe enjoying working together with Delticom.

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Goodyear Dunlop Opens New Actionline Callcentre in Birmingham

Goodyear Dunlop has announced an increased investment in Actionline – the 24 hour, 365 day service that will ensure TruckForce customers receive the best emergency roadside assistance support in the industry. The opening of the centre coincides with the Commercial Vehicle Show at the NEC, where Goodyear Dunlop is also announcing the signing of what is believed to be Europe’s biggest Truck tyre service contract with TIP trailer services.

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New Earthmover Treads from Kraiburg

Retreading specialist Kraiburg Austria will showcase its extensive product and service range on its exhibition stand at the Reifen 2006 exhibition in Essen. Following the motto “Always the right tread”, Europe’s no. 1 producer will present a representative cross-section of its full range at the show. This will include treads from the established Kraiburg range for all applications, as well as the new premium Kraiburg plus range. The Austrians also have a few specialised products in the range, such as retreaded rally, karting and lawn tyres.

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GPX Appoints New VP Global OE

GPX International Tire Corporation has appointed Kedar D Murthy as vice president of global OEM sales. Mr Murthy will be based in GPX’s headquarters, in Malden, Massachusetts. Kedar brings 18 years of experience in global sales and marketing, international business development, operations, eBusiness and finance.

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ContiTech Expands Production Capacity in Romania

(Akron/Tire Review) The power transmission group of the ContiTech division of Continental AG has expanded drive-belt production capacity at its manufacturing plant in Timisoara, Romania.

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Inter-Sprint to Market Double Coin Truck Tyres

Well-known Dutch wholesaler Inter-Sprint is to jointly market and distribute Double Coin truck tyres across Europe. Tyres & Accessories has learnt that Double Coin manufacturer Shanghai Tire and Rubber Company is to open a European subsidiary called “CMA Europe.” CMA and Inter-Sprint will share marketing duties while the Dutch company will be responsible for distribution. The European agreement does not include the UK or Ireland where Double Coin truck tyres are distributed by Kirkby Tyres.

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Pirelli and Maserati Agreement Renewed

Pirelli has extended its initial three-year collaboration agreement with Maserati for a further two years. So far the accord has helped both parties achieve success on and off the racetrack. From a motorsport perspective this means constructors and team titles in the 2005 FIA-GT championship with the Maserati MC12 on P Zero Racing tyres, the numerous victories of the Modena two-seaters entered by a number of teams in international and national championships including the Italian GT series title and the great success among both participants and spectators of the Trofeo Maserati, the fourth of which began in early April at Monza.

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First Stop Dealers Treated to VIP Tour

Staff from three First Stop dealerships have been treated to a VIP tour of one of Bridgestone’s major tyre manufacturing plants in France as part of a campaign to further increase knowledge within the network.

Representatives from Airway Tyres in Colchester, and the Lodge Tyres depots in both Walsall and Talke, near Stoke, were given a guided tour of the factory in Béthune, northern France. They received an in-depth insight into the whole tyre manufacturing process, from the combination of natural and synthetic rubber all the way through to the detailed and thorough quality control of the final product.

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Keegan: Goodyear is an ‘Aggressive Marketing Company’

In his address at Goodyear’s Annual Shareholder Meeting, chairman and CEO Robert J. Keegan said the tyremaker remains committed to the strategic direction implemented three years ago, describing the business as an “aggressive marketing company.”

“Innovation, quality and a sharp market focus continue to drive Goodyear in the right direction,” he said. “We believe we are taking the required steps to drive improving future performance.” Keegan cited the company’s important financial milestones in 2005, including record sales, net income double the 2004 level, and growth in its business segments.

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Connected to the HP Market

Continental’s decision to launch the third variation of its popular SportContact reflects the increasing importance of high performance products in its portfolio. And when you consider that Continental experts predict that 16 per cent of the replacement market will be made up of WYZ products by 2009, you can see why.

Continental has developed the new ContiSportContact 3 with the car manufacturers and drivers of sporty vehicles in mind. Consequently, shorter braking distances, enhanced handling characteristics and improved driving safety on wet roads are said to be the new tyre’s main benefits. The Continental range also includes a different tread pattern option both for high-powered rear wheel drive cars and for customising requirements. The ContiSportContact 3 is available now.

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  1. Conti’s nine-month sales hit by currency effects
  2. Continental Looks Forward To EU Expansion
  3. Continental to Close Hanover and Clairoix Tyre Plants
  4. “Headway” Made in Conti Clairoix Negotiations
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Bridgestone Europe Announces Price Increases

Bridgestone Europe NV/SA has announced that it will increase prices on all of its tyre brands and categories. It will apply to all replacement channels in all European countries. The increases are between 3.5 per cent and 5 per cent depending on the product category, and are scheduled to take effect from 1 June 2006.

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KYB Shocks for Nissan Note

KYB has added another original equipment contract to its already-lengthy list – the company is the world’s largest supplier of original equipment shock absorbers – by supplying shocks for the new Nissan Note. The Note is a mini people carrier, manufactured at Nissan’s factory in Sunderland, and is fitted with KYB gas struts in the front and gas twin tube shock absorbers in the rear.

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Spotlight on the Chinese Alloy Wheel Market

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To some of his competitors Derek Zhang is known as the “godfather” of the aluminium wheel business in China. He has been dubbed with this moniker in appreciation of the rapid development of the China Wheel, which he leads as CEO, and his deep knowledge of the competitive situation in the enormous People’s Republic.

At the moment there are about 200(!) different producers in the country. Some are so small that they are liable to disappear from the map, or have already been forced to cut production. Zhang expects a large consolidation wave, whereby the capacities of the smaller companies are taken only partially from the market; many will be absorbed by the larger players.

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Related news:

  1. Wheelmaker BBS insolvent
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  4. Stamford Sport Wheels’ exclusive European wheel design
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