International Tyres and Trading Right Distributor for Sumo Firenza
The Sumo Firenza is reportedly steadily increasing its sales performance in both the UK and European tyre markets and is now considered to be increasingly favoured as a highly competitive choice in the truck tyre sector of the market.
During the past eighteen months Sumo Firenza have exhibited at many international tyre shows throughout Europe introducing its truck tyre range and the UK has proved to be a particularly successful market for the brand which is exclusively distributed throughout the UK by West Midlands based tyre company International Tyres and Trading.
The appointment of International Tyres was made following an extensive survey of the UK truck tyre market with Pat Berriman, Sumo Firenza’s Senior Vice President for Sales and Marketing stating: “We believe International Tyres are able to provide a good trading balance of a professional business profile with impressive national distribution facilities and we are very confident that between the two companies Sumo Firenza will continue to gain momentum in the UK truck tyre sector.”