Michelin Lifestyle Wins Brand Extension Award
The successful introduction of the Michelin range of motoring accessories has been recognised with the Award for Excellence in Brand Extension presented recently by the Marketing Society in association with Marketing magazine. The Award for Excellence 2008, described by Michelin as the Oscars of the marketing world, recognises the creative skills Michelin Lifestyle Ltd used “to expand consumers’ awareness and accessibility to the Michelin brand by introducing new products for motorists, in addition to the traditional tyre products.” By developing and establishing the Michelin range of premium quality motoring and leisure accessories, the company’s brand recognition is enhanced.