Bridgestone UK Receives Award from European CEO
Bridgestone UK has received a special award from the global tyre manufacturer’s new European CEO Toru Tsuda for its outstanding business performance in the first half of 2008. Bridgestone, which is based in Warwick, continues to focus its efforts in working with independent tyre retailers and its well established Truck Point programme to strengthen its brand and market share aspirations.
With 20 Bridgestone sales companies in Europe, the CEO award is presented to the company that excels in all areas of business improvement, focusing specifically on increases in like-for-like sales, market share, category mix and profitability.