The GT Radial GSW226 will make its show debut at the Birmingham NEC’s Euro Bus Expo 2016. The brand’s first specifically winter-marked tyre for the sector is targeted at coach operators who need to meet UK and trans-European winter road regulations. GT Radial manufacturer Giti Tire will also use the show as an opportunity to broaden awareness of the company’s flagship Giti brand, which entered Europe earlier in 2016.
Bridgestone secured “significant new fleet business” at the NEC’s Euro Bus Expo 2014, the company states. The tyre manufacturer said it had demonstrated its “flexible tyre service”, and “consistency of supply”, rather than talking solely about tyres. In showing such features as maintenance and support programmes, provision of retread products and simplicity of invoicing, Bridgestone’s fleet operations manager Matt Millington said that the Euro Bus Expo presence could mark the beginning of an exciting new chapter for the bus and coach team.
Tecalemit Garage Equipment reports taking more than £100,000 worth of business during the first two days of the Euro Bus exhibition at the Birmingham NEC. Commenting on the brisk trade the company experienced, sales and marketing director Phil Cledwyn commented: “We don’t really see events like this as a sales opportunity, it’s about making contact with customers and generating a more receptive sales environment, but it’s nice when you do take substantive orders right there on the stand.”
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