Together with partners IFPEN and Axens, Michelin has brought an industrial scale bio-based butadiene demonstrator plant into operation in France. The facility is located at Michelin’s Bassens site near Bordeaux. The aim is to develop and commercialise butadiene from plant biomass-derived ethanol as a replacement for petrochemical-based butadiene.
On 13 July, PricewaterhouseCoopers (PwC) and the Center of Automotive Management (CAM) bestowed the AutomotiveINNOVATIONS Award 2023 in the ‘Chassis, Car Body & Exterior’ category upon Michelin for its road-approved car tyres containing 45 per cent sustainable materials. A jury composed of seasoned figures from the industry, the world of science and consulting, as well as specialist media selected Michelin for the award.
Analytics firm Clarivate has published its 100 Top Innovators 2022 list, and several familiar names are present. Continental debuts as a new entrant, whilst Bridgestone and Michelin both return to the list for a fourth time. Michelin shares that it received this recognition from Clarivate during yesterday’s R&D forum at its technology centre near Clermont-Ferrand, France.
Florent Menegaux, who will take up his post as chief executive officer of Michelin on 17 May, wants the company’s Group Executive Committee to place a greater focus upon strategic arbitrage. To aid the Committee’s evolution, the tyre maker has appointed three new senior managers.
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