Compliance to tyre labelling legislation is lower one year on from its introduction than it was in the opening months of the rules. According to research conducted by market analysts at Encircle Market, the amount of labelling talk has actually decreased since tyre labelling was introduced in November 2012. The research also reveals a number of other details demonstrating relative some degree of inertia when it comes to the subject of tyre labelling.
Encircle Marketing recently added automotive aftermarket servicing & MOT data to its pool of research. According to company representatives, the company now offers: robust and actionable analysis by each of the key vehicle classification segments (A-E + MPV/ SUV); head to head level analysis of relative cost elements attached to servicing/MOT; and an examination of regional variations. The project will issue monthly data from January 2010, when the company will start conducting a monthly monitor across all key channels in the market. Headline figures are to include individual quotes for a first major service (three year old vehicle), price for an MOT, various service elements provided as part of a service (free courtesy car/valet service) and promotional offers.
On 1 May Birmingham-based tyre market analysts, Encircle Marketing, added an online tyre retailer price monitoring service to its portfolio. “We shall be continuously monitoring the prices quoted by centre Staff and those available online. Head to Head analysis of the traditional retail sector versus the developing online arena,” company representatives told Tyres & Accessories. Encircle Marketing currently collates over 8,000 telephone prices each month and will add to this an audit of over 3,000 online prices (each month).
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