Michelin: Drivers ready to pay for greener mobility
The Michelin Group aims for complete carbon neutrality by 2050, and it seems that every little helps. The tyre maker’s efforts even extend to its communications, and so it was that when sharing news of a new product’s impending launch, Michelin encouraged invitees to take their ‘first eco-action’ by spurning e-mail contact in favour of text messages. It explained that this form of communication’s carbon footprint was 0.00125g, some 200 times smaller than that of an e-mail. I did not know that.