Maxxis joins EDIWheel
Maxxis has announced that it has become the most recent tyre manufacturer to sign up with EDIWheel. “The economic environment means that tyre retailers are looking to maximise their existing resources to reduce the costs involved in running their businesses and EDIWheel represents a no cost benefit to them because they do not have to upgrade their software to access it,” says Maxxis International UK’s managing director Derek McMartin.