Micheldever Group is benefitting in a number of ways from an overhauled online presence. The company speaks of a “digital transformation” utilising CMS Storyblok and supported by digital agency Profound, a transformation that has resulted in “major commercial impact.”
To celebrate the launch of the new www.tyreequipmentdirect.com e-commerce site, Tyre Equipment Direct is offering all workshop owners and operators ten per cent off of the first order they make online. This discount is available for everything listed on the website, including all types of garage equipment, and can be obtained simply by entering enter the promotional code ‘TYRESANDACCESSORIES10’ at checkout.
Auto component supplier First Line is committed to providing its customers with the best service and support possible, which is why the company has introduced a new online portal that gives them a simpler, more efficient way to process their returns and warranties claims.
WhoCanFixMyCar.com has appointed Andrew Harrison, a former chief executive and chairman of Carphone Warehouse, has joined its board as chairman from 26 March – he is also investing in the company, and joins existing shareholders: Shell Ventures, Active Private Equity, and Venrex Investment Management.
Goodyear Tire & Rubber’s presence in China’s replacement tyre market has gained a significant boost by the forging of a strategic partnership with e-commerce giant JD.com. Signed 1 December, the agreement with China’s largest e-commerce platform (by revenue) will place selected Goodyear products on a Goodyear-branded JD.com channel and also see the company’s tyre and automotive services centres, which currently operate in ten cities in China, collaborate with the JD.com automotive platform. Goodyear states that this partnership will result in “seamless omni-channel experiences.”
The influence online tyre retailing is growing so fast that 20 per cent of Europe tyres sales could take place online by 2020. That’s the view of market analysts at Frost & Sullivan, which also reports that the influence of the internet on the auto industry can be seen in the continuous growth of the eRetailing market for automotive parts in general. According to the analysts, eRetailing of automotive components has given aftermarket participants a fresh boost and presents a new sales channel dynamic enough to be in sync with evolving macro-economic conditions and also flexible enough to address customer needs by offering a personalized shopping experience.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
First Line