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More online tyre retail means more pre-sale research

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No-one envisioned just how many challenges the tyre market would have to face this year. As has generally been the case, the trade rose to the occasion by repeatedly pivoting to adjust to mid-pandemic customer demands and government requirements. At the bricks and mortar end of the business this has meant ensuring premises are Covid-secure and there are continuing supplies of PPE – as well as maintaining high standards of tyre service and supply. However, this year has also significantly closed the gap between exclusively conventional bricks and mortar tyre retail businesses and pure play tyre e-tailers, with consumers increasingly planning tyre purchases and looking for contactless servicing options online.

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Related news:

  1. Motokiki enters administration
  2. The top 8 tyre comparison sites compared
  3. Motokiki tyre price comparison site launches
  4. MotorEasy acquires Motokiki tyre price comparison site
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Falken Tire takes pole position in 2020 global social media ranking

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Gerd Altman; Pixabay

As Tyres & Accessories annual global social media ranking enters its seventh edition, this year there is a new winner. Last year’s champion, Pirelli, has fallen two places to third position. At the same time, Sumitomo Rubber Industries’ Falken brand rose an impressive eight positions to take the top spot. And Pirelli wasn’t the only well-known name to downshift, with two other brands taking retrograde steps. At the same time, in a reflection of what has taken place in the UK-only ranking, the top 10 has a new entry, with previously 10th-ranked MRF being overtaken by another large Indian tyremaker.

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Related news:

  1. Michelin tops 2020 UK social media ranking, Davanti enters top 10
  2. Pirelli leading global social media tyre brand 2015
  3. Pirelli regains global social media crown
  4. Michelin takes global social media double
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Online tyre prices went up as lockdown bit

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Peter Linforth; Pixabay

In October’s magazine, Tyres & Accessories takes a closer look at the latest developments in the multifaceted online tyre business. This article specifically looks at online tyre buying and pricing in conjunction with tyre pricing and selling-way data specialists Encircle Marketing. However, this is just one dimension in the online tyre business. In addition to online tyre retail, there is also the question of online marketing, an area in which social networks are playing an increasing important role (see separate article for further details). And on top of this, there is the electronic infrastructure necessary for the tyre business to participate – beginning with increasingly smart web sites and going onto integrated pricing and marketing tools.

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Related news:

  1. Tirescanner sales up 150% year-to-date
  2. Wide variation in prices achieved by different brands and platforms online
  3. Goodyear steps up tyre retail involvement with new UK digital platform
  4. Michelin tops 2020 UK social media ranking, Davanti enters top 10
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Michelin tops 2020 UK social media ranking, Davanti enters top 10

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Photo Mix; Pixabay

For the fourth year in a row, Michelin can be found at the top of Tyres & Accessories’ 2020 UK social media ranking. Indeed, such is Michelin’s dominance in the annual table, only Goodyear (in 2012) and Dunlop (in 2016) have done enough to overtake the UK arm of the French tyre brand since our research began in 2011. In both cases, Michelin still managed to take second place.

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Related news:

  1. Michelin takes global social media double
  2. Falken Tire takes pole position in 2020 global social media ranking
  3. Cooper tops global social media ranking
  4. Pirelli leading global social media tyre brand 2015
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Tirescanner sales up 150% year-to-date

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TireScanner

The last time Tyres & Accessories interviewed online tyre entrepreneur, Mike Welch, his latest venture Tirescanner was making in-roads in the US tyre retail market. Such was the concept’s growth that Welch had been pitching the business to investors in a bid to move onto phase two of Tirescanner’s development. Roughly a year later, T&A asked how things are progressing:

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Related news:

  1. Tirescanner.com live in 42 US states, multi-million dollar funding close
  2. Blackcircles considers investment options
  3. Blackcircles.com entrepreneur launches online portal for US tyre retailers
  4. Tirescanner reports 400% sales growth in first quarter
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How the increasingly online tyre business reacted before, during and after lockdown

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Peter Linforth; Pixabay

On 3 September Amazon said it will create an extra 7,000 UK jobs this year to meet growing demand. Prior to this, the online retail giant had already added 3,000 roles in 2020. So, by the end of the year, it will have created a total of 10,000 new jobs. At the same time, the company has increased its involvement with the tyre market. While online tyre retail is about far more than Amazon, the news reflects increased demand both for online ordering in general and for online tyre sales in particular. But it is not just Amazon that has noticed this trend. Speaking during a webinar in June, GfK analysts highlighted how online tyre buying is increasing as a function of lockdown and the increased take-up of online shopping in general. Their thesis? More tyres will be sold online and the budget tyre sector will be the beneficiary.

Tyres & Accessories logoThis article, including three charts support the analysis, appears in full in the October edition of Tyres & Accessories. Not yet a subscriber? You can change that here.

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Related news:

  1. Encircle Marketing launches new website and reporting centre
  2. UK car drivers increasingly interested in all-season tyres
  3. UK social media ranking: Michelin continues to lead, but several changes and one new entry into top 10
  4. Martins Industries launches new tyre equipment web site
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Martins Industries launches new tyre equipment web site

Martins Industries

Martins Industries released a new website in early September. The company now hopes to attract more first-time buyers on it so they can experience purchasing their tyre equipment online.

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Related news:

  1. Bosch revamps parts and workshop websites
  2. Launch UK warns of disreputable online diagnostics sellers
  3. How the increasingly online tyre business reacted before, during and after lockdown
  4. 4JET launches Scannect QR code tyre reader app
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UK social media ranking: Michelin continues to lead, but several changes and one new entry into top 10

Photo Mix; Pixabay

For the fourth year in a row, Michelin can be found at the top of Tyres & Accessories’ 2020 UK social media ranking. Indeed, such is Michelin’s dominance in the annual table, only Goodyear (in 2012) and Dunlop (in 2016) have done enough to overtake the UK arm of the French tyre brand since our research began in 2011. In both cases, Michelin still managed to take second place.

Read more

Related news:

  1. Michelin the number one consumer researched tyre brand: Tyre Reviews
  2. Michelin tops Tyrepress UK social media ranking 2019
  3. Michelin tops 2020 UK social media ranking, Davanti enters top 10
  4. Michelin returns to the top of online brand ranking
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Second Automechanika webinar focuses on aftermarket digitalisation

Andrew Rowson, co-founder and Head of Services at ecommotors is joining the panel at the next the Automotive Aftermarket Webinar Series, ‘Digitalisation; Accelerating the recovery of the aftermarket,’ which will take place on 29 September.

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Related news:

  1. UK drivers spend £21.1 billion on service and repair (including tyres) every year
  2. Crowdfunding drives MOT/repair startup forwards
  3. IHS: 2015 car registrations show gains across brands and segments
  4. Fleets drive August growth in car registrations
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GRI launches new website

GRI

GRI has upgraded its website (www.gritires.com). Now, according to the company, it features “streamlined navigation and recognizes the farmers, construction workers and forklift operators who move the world.”

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Related news:

  1. GRI breaks ground on second tyre plant
  2. GRI celebrates factory anniversary by launching 100 new sizes
  3. GRI MD appointed to presidential task force in Sri Lanka
  4. GRI makes Sri Lanka plants Covid secure, factory back at full capacity
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Goodyear expanding direct online tyre sales across Europe

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Goodyear

Goodyear has been marketing its passenger car tyres in Germany directly to end users for fitting by a listed partner for roughly six months. And for years before that there has been a noticeable trend towards online selling. Following on from our online preview article, Tyres & Accessories’ German group publication Neue Reifenzeitung interviewed David Anckaert, vice president Commercial Europe at The Goodyear Tire & Rubber Company and began by asking: is it too early to draw initial conclusions? And where’s next?

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Related news:

  1. Goodyear starts direct online tyre retail in Europe
  2. Goodyear steps up tyre retail involvement with new UK digital platform
  3. Goodyear introduces “Roll by Goodyear” integrated tyre retail programme
  4. Amazon’s increasingly influential role in tyre sales
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Tencent and Linglong partner in online marketing drive

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Linglong

On July 10, Linglong Tire signed a strategic cooperation agreement with Tencent Cloud and Huazhi. As a result, the three parties will cooperate on smart marketing and industrial digitalization based on “the world’s first industrial Internet platform for the tyre industry, aiming at helping Linglong realize the transformation from traditional manufacturing to intelligent manufacturing, while seizing the aftermarket and improving the overall digital marketing and service level.”

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Related news:

  1. Linglong Tire working with Tencent Cloud, Huazhi Group on digital platform & manufacturing system
  2. Michelin returns to the top of online brand ranking
  3. Michelin expands US online tyre retail trial
  4. Goodyear introduces “Roll by Goodyear” integrated tyre retail programme
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McConechys website migrates to Halfords.com

Halfords

McConechys Tyre Service, which was bought by Halfords last year, is migrating its website to the Halfords.com portal. At the same time as making the website migration announcement, company representatives revealed: “All of the [49 form McConechy’s] garages have been trained to provide the same services that would be expected at a Halfords Autocentre, including both on demand and bookable services.

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Related news:

  1. Halfords Buys Nationwide Autocentres for £73.2 million
  2. Nationwide Autocentre Purchase Brings Halfords Full Circle
  3. Halfords relaunches trade card
  4. McConechy’s Tyre Service Ltd sold to Halfords for £8.5 million
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Goodyear: Direct online sales relies on “shared success” with dealers

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Goodyear

Goodyear has been marketing its passenger car tyres in Germany directly to end users for fitting by a listed partner for roughly six months. And for years before that there has been a noticeable trend towards online selling. With this in mind, Tyres & Accessories’ German group publication Neue Reifenzeitung interviewed David Anckaert, vice president Commercial Europe at The Goodyear Tire & Rubber Company.

Read more

Related news:

  1. Goodyear starts direct online tyre retail in Europe
  2. Goodyear partners with key Chinese e-commerce player JD.com
  3. Goodyear introduces “Roll by Goodyear” integrated tyre retail programme
  4. Goodyear expanding direct online tyre sales across Europe
/by

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