e-commerce and online tyre business news
CAM has appointed Mark Styles to its board of directors. Styles brings with him 20 years’ experience in a global tyre network and “his ecommerce skills are second to none”, according to CAM. Commenting on the appointment, Mike Allen, managing director of CAM said: “[Mark’s] expertise and innovation will be instrumental in helping us deliver our exciting new portfolio of online sales products.”
Following Sumitomo-owned Blackcircles South Africa’s marketing launch in January 2022, the business is now considering ways to expand into other non-car tyre segments.
Jethro ‘J’ Poole is the manager and commercial tyre technician at M.D.F Truck Tyres, the commercial tyre arm and the newest of the M.D.F family of businesses. Operating from its base in Great Yarmouth, M.D.F Transport specialises in transport for the wind energy, oil and gas industries and transporting abnormal loads. Its 25 lorries and 70 trailers are maintained by M.D.F Commercials, its sister commercial workshop.
CAM International have signed an agreement with Continental Tyre’s fleet management division, Conti360° Solutions, to help e-jobsheet app subscribers directly connect with fleet management software – via the TiDaeX platform.
Tyrenet has launched an on-line solution designed to enable stricken truck and van drivers to “quickly place an enquiry to repair or replace a tyre 24/7”. According to the company, Tyrenet.net will enable a driver to get back on the road in 90 minutes, halving experience of three-hour downtime.
In August 2021, the people behind Blackcircles ZA announced that the company would tap into “the enormous growth of e-commerce in the country” by launching Blackcircles.co.za in South Africa. Four months later at the end of 2021, the site went live.
Autodoc, the Berlin-based online automotive parts retailer, just got an early Christmas present. The company, which was founded 13 years ago and now has around 4,600 employees in Germany, Poland, Ukraine, Moldova and Russia, reports that sales have exceeded the 1 billion euro mark this year.
Autodoc has appointed Moritz Diekmann as vice president brand management responsible for the development and implementation of then the online auto part retailer’s brand strategy. Within that role, the 49-year-old will develop the Autodoc brand as well as its own brands Ridex and Stark. According to the company, an international team of marketing experts in Berlin and Odessa is available to him for this purpose. Diekmann reports directly to CEO Christian Gisy.
French software and online applications company CrossID is integrating its point-of-sale (POS) and enterprise resource planning (ERP) technologies into CAM International’s TiDaeX online hub. By leveraging CAM’s open- e-jobsheet tyre service app, CrossID’s 320 tyre dealer customers will be able to update their stock in their core systems while offering automatic data sharing with their customers.
Discount Tire, a leading independent tyre and wheel retailer in the US is acquiring Tire Rack, which is known for its tyre tests and is a “consumer-direct source for tyres, wheels and performance accessories”. According to the company, the investment is part of Discount Tire’s vision of creating an “Easy, and Safe omnichannel, B2B, and fleet customer experience”. The transaction is expected to close on 31 December 2021.
GaragesNear.me, a car service and repair booking platform, is increasing its investment in Pay Per Click (PPC) marketing tenfold to over £10,000 per month for the rest of the year.
Online booking system GaragesNear.me has announced it is going commission-free until at least the end of 2021. The platform is waiving its 10 per cent fee to encourage more bookings and build on its success. This means the site is completely free to garages.
With multiple sources suggesting that the online tyre business broke new ground during 2020, but with data illustrating that trend less easy to come by, Tyres & Accessories caught up with Micheldever Tyre Services (MTS) wholesale director Graham Mitchell in order to get a leading tyre wholesaler’s perspective. Starting by setting the company’s recent online tyre business performance into the context of its recent history, our interview looks to the future of the online tyre business and touches on the importance of search engine marketing in the tyre trade.
Tyres-N-Parts. This familiar-sounding name belongs to a new B2B digital sales platform aimed at car dealerships and workshops as well as tyre dealers. The Michelin-backed venture is initially launching in Germany and aims to act as an online one-stop-shop for tyres and automotive spare parts. Tyres-N-Parts believes it will become “a model that will define the future of tyre and parts retailing.”
On the one hand, most sources agree that online tyre demand is booming as a result of the pandemic and its related lockdowns. However, on the other hand, such rapid growth has also led to increased competition online. One way of finding which tyre firms are getting ahead in the online space is to consider the race for pole-position in Google search results. Since Google is the by far the biggest search engine online holding a dominant 92.47 per cent global market share as of June 2021 (87.7 per cent in the UK specifically), getting your brand ahead of the competition in search results makes a big difference. And paid search advertising, known as pay-per-click (PPC) – is one way to do that. In order to get a handle on the tyre retail sector’s virtual performance in 2021, Tyres & Accessories worked with SEO marketing specialists Evolved who analysed the organic search and PPC performance of the top 23 UK-based etailers and concluded that online specialist Blackcircles is taking ground from bricks and mortar market leader Kwik Fit, amongst other things.
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