It is certainly not the only development to take place within Bond International during 2011, but the wholesaler's recent launch of Tyregiant.com is likely to be the most headline-grabbing. Over the years various sources representing all the UK's largest tyre wholesalers have spoken of their capability of offering an online retailing capability, but up till now few – if any – have ventured onto the information superhighway. The solitary pioneering effort in this area was Grouptyre's GoodTyreGuide, which ambitiously seeks to fuse retailing, reviewing and wholesaling through its membership of whole operations. A year on from that, with the jury still out on whether this concept has delivered the kind of results expected at launch, Tyregiant is pitching itself as a straightforward retail site for consumers. The clever part for Bond (a company that has always shied away from retailing itself so as not to alienate its business to business customers) is that, like GoodTyreGuide before it, it is seeking to offer additional business to its customer base rather than itself becoming a competitor.