Dunlop Looks to Podcasting to Reach Enthusiasts
(Akron/Tire Review) Goodyear’s Dunlop brand group is looking to leverage podcasting to enhance brand image, awareness and, hopefully, sales. Dunlop’s free podcasts – available on Apple’s iTunes site, podcastalley.com and Yahoo! Podcasts – will feature information about Dunlop’s new Signature tyre line, drifting, information about upcoming retail promotions, and reports from the Dunlop Drivers Cup’s World Finals.