Dunlop Previews SP Sport Maxx TT
Today Dunlop unveiled the new Kevlar-equipped Dunlop SP Sport Maxx TT tyre at the Autosport International Show at Birmingham’s NEC exhibition centre. In an exclusive preview ahead of its official European launch (scheduled for March), Tyres & Accessories was given details of Dunlop’s latest ultra-high performance (UHP) offering and marketing strategy.
The Sport Maxx TT will initially be available in a small selection of 17 – 18-inch diameter sizes. Ranging from 205/50 to 235/35, the initial range will consist of just 15 stock keeping units (SKUs), that Dunlop has specially selected to cover 81 per cent of the fast-growing large UHP segment. ERMC Europool data shows that the 17-18-inch plus section of the UK market grew 26 per cent year-on-year in 2007.