Dunlop Gains Six OE Wins in Six Months
Dunlop’s Original Equipment team are celebrating six original equipment (OE) wins in six months. Dunlop’s business strategy includes the aim to be first with “strategic original equipment manufacturers” and this means fitting Touch Technology tyres onto a range of high performance cars including the Audi A5, Jaguar XF, Renault Laguna and Vauxhall Corsa VXR.
“Dunlop have a strong product range within the market, Dunlop’s pedigree is legendary. We have worked successfully over the last six months to achieve OE wins across a range of cars from the Vauxhall Corsa to the Jaguar XF. For a true driver, there’s no compromise, each tyre in Dunlop’s vast range has been uniquely engineered to offer the ultimate drive. We have worked closely with the vehicle manufacturers to ensure that they are fitting the right combination of high technology compound and tread pattern to achieve the performance the car is capable of” said Peter Wragg, Dunlop Original Equipment Account Executive.
Alfa Romeo, AMG, Audi, Bentley, BMW, Jaguar, Lexus, Mercedes-Benz, Porsche and TVR are all amongst those that currently fit Dunlop tyres as standard.