Apollo to Open Signature Stores
Apollo is to follow car manufacturers BMW and Fiat by opening its own signature stores to display and sell its products within India. The decision can be seen equally as a commercial and a prestige move. While the stores – which will be split between Apollo Radial World (ARW) stores for passenger cars and Apollo Trust (AT) for commercial customers – will open across the country, the ability to promote solely Apollo products through eleven flagship ARWs – the first of which has opened in Patiala – is undoubtedly appealing. This fiscal year will see also see 100 AT stores open nationwide, should the company’s plans be fulfilled.