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Goodyear Dunlop Wins Top PR Awards

Two PR campaigns by tyre company Goodyear Dunlop have been commended by industry experts, having been awarded three gold awards for its commitment to corporate social responsibility and use of photography, as well as receiving the prize for best publication.

The 2008 Goodyear Playground Appeal, which saw the tyre giant grant a needy playground a £10,000 makeover, has been deemed a worthy winner in the Midlands CIPR PRide Awards which recognise outstanding work in the field of communications and public relations. The accolade, which was awarded in the corporate responsibility category, was given to Goodyear for successfully executing the campaign and communicating the brand’s continued commitment to family safety through the Playground Appeal. Using an intensive media relations strategy, the campaign successfully positioned the brand as champion in the family safety arena whilst taking a responsible stance on the environment through recycling.

28th October 2008/by Tyrepress Editors

Goodyear Dunlop Announces 2008 Charity Ball

Goodyear Dunlop has announced its 2008 Charity Ball, which will take place on 29 November. The event will be the second ball in two years, and follows the success of a similar event in 2007, where the impressive sum of £24,500 was raised for the company’s corporate charity. Earlier in 2008, Goodyear Dunlop pledged to raise £50,000 to fund the development of a specialist play area for the Childhood and Adolescent Mental Health Service (CAMHS) at the hospital. Since the appeal was launched in April 2008 the company’s’ associates have been jumping at the chance to support the cause with Goodyear Marathon truck tyre rolls, dress down days and even a cycle ride from Birmingham to Paris.

“This event is a great opportunity to support the work of the Children’s Hospital, while having a good time,” says Anna Stanley, Goodyear Dunlop communications specialist. “Compared to previous events there is no training, sweat or bungee ropes involved, just a great evening. People can buy single tickets or purchase a whole table for friends, family or corporate guests. Either way a good night is guaranteed. The evening will include a Champagne reception, live band and four course meal, with Central News’ Bob Hall playing host making this a real night to remember in aid of a very worthy cause.”

22nd October 2008/by Tyrepress Editors

Dunlop Gets New Mercedes Roadster OE-Contract

Dunlop’s ultra-high performance tyre SP Sport Maxx GT has been made original equipment on the new Mercedes-Benz SL 65 AMG Black Series. The car delivers an unprecedented amount of power for a Mercedes roadster, meaning – Dunlop says – that the choice was made on the basis of the manufacturer’s experience and track record with high and ultra-high performance tyres.

Mercedes tuner AMG uses the SP Sport Maxx GT at the demanding DTM (Deutsche Tourenwagen-Meisterschaft, or German Touring Car Championship), one of Europe’s largest motorsport events. The new powerful two-seater road version, which continues AMG’s successful Black Series strategy, follows the appearance of famous AMG sports cars, such as the DTM CLK-Class or the CLK-GTR from the 1997 FIA GT-Series. Mercedes believes that the AMG 6.0-litre V12-Biturbo engine – with a maximum power of 493 kW (670 hp) – promises performance at the highest sports car levels and fulfils the expectations of the most demanding driving enthusiasts.

21st October 2008/by Tyrepress Editors

New Motorcycle Tyre Sales & Marketing Director at Dunlop

Dunlop has appointed Sharon Antonaros sales and marketing director, Europe, Middle East and Africa for its Motorcycle Business Unit. He is based in the Goodyear Dunlop regional head office in Brussels and reports to Sanjay Khanna, managing director of the Dunlop Motorcycle Business Unit.

Born in Uccle, Belgium, Mr. Antonaros, 39, gained a Masters degree in European Studies from the Centre d’Etudes des Relations Européennes. Before joining Dunlop in August 2008, Antonaros was channel development director EMEA in the electronic navigation industry, where he had worked for three years. Prior to this he held senior sales and marketing positions in the computer hardware industry for Sony.

21st October 2008/by Tyrepress Editors

Dunlop Introduces First 2nd Generation Municipal Tyre

New from the Dunlop stable is a the SP372 City, a steer and all position tyre for municipal vehicles such as city buses, garbage trucks and other vehicles operating in tough urban environments.

Kerbing, stop-start conditions and requirements for low noise and comfort were all important factors in the development of this all season municipal use tyre, says Dunlop. A high level of traction and short stopping distances on wet roads are further benefits the manufacturer wanted from the tyre. The SP372 City is designed to give exceptionally high mileage and long service life, qualities facilitated by its robust construction with reinforced sidewalls for enhanced durability. The tread pattern features specific, deep blading for improved wet braking and traction as well as all season usage capability. The compound was specifically developed for its abrasion-resistance, which combined with the other features means lower noise levels, an even wear pattern and improved comfort. The SP372 is designed for all season use and carries M+S markings. The tyre is also fully retreadable and regroovable.

21st October 2008/by Tyrepress Editors

Australian Goodyear Dunlop Distributor Renews Supply Contract

Supply chain management specialist Ceva Logistics has in Australia renewed its national distribution contract with South Pacific Tyres, a move that should consolidate the tyre distributor’s supply chain operations. Ceva provides warehousing, transport and logistics services to the operator of the Beaurepaires, Goodyear Autocare and Dunlop Super Dealer retail channels and distributor of the Goodyear and Dunlop passenger and commercial tyre brands.

20th October 2008/by Tyrepress Editors

HiQ Looks Forward to Further BTCC Success

HiQ is promising to continue its good work throughout the length of its three-year sponsorship of the British Touring Car Championship, having been praised by organisers for its “brilliant” first 12 months with the UK’s premier motor racing series. The final round of racing at Brands Hatch in September signalled the end of a first year of partnership with the BTCC, which HiQ has branded “extremely fruitful”.

BTCC series director Alan Gow said: “HiQ and the BTCC is developing into a brilliant relationship. The company has been extremely pro-active from the first race back in March and we have received a great deal of feedback praising the company’s energy and enthusiasm. A lot of time and effort has gone into engaging with the fans of the series, who are reaping the benefit of having HiQ as the title sponsor and the introduction of this clever Champagne Moment initiative is giving those watching both trackside and live on television yet another chance to get actively involved in the championship.”

The Champagne Moment competition asked raceday crowds to visit its website www.hiqonline.co.uk and vote for their favourite driver at each round, embracing the BTCC’s approach of interacting with the public. HiQ also arranged Fans Forums to give fans a chance to meet the BTCC’s teams and drivers at its local stores ahead of each race meeting. Both initiatives helped the company to raise awareness of the HiQ name among thousands of new potential customers.

17th October 2008/by Tyrepress Editors

Goodyear Approaches Children’s Hospital Target

Following the reassertion of its pledge to raise funds for Birmingham Children’s Hospital, Goodyear now has the finishing line in sight as company employees’ hard work comes to fruition. Earlier this year Goodyear pledged to raise £50,000 for the building of a specialist play area for patients of the Childhood and Adolescent Mental Health Service. The work has now been completed and Goodyear’s managing director Mark Brickhill joined BCH chairman Jo Davis to find out how the space has made a difference to the lives of those patients.

Brickhill commented, “The play area at the hospital looks wonderful and it’s great to finally see it being enjoyed by the patients. Family safety and innovation are at the heart of our business and so there is a natural affiliation between us and the development of a play area for the CAMHS patients. After speaking with some of the children and hearing how much they are enjoying the new space, I’m sure that all at Goodyear will be spurred on to reach our final £50,000 target.”

15th October 2008/by Tyrepress Editors

Race Deflations Lead to Australian Tyre Controversy

In Australia the motorsport highlight of the year is arguably the Bathurst 1000 (the Supercheap Auto Bathurst 1000, to give its full, sponsored title) race. This event is a celebration of the V8 saloon so popular down under and enjoys a large and dedicated following from petrolheads and race fans alike. However, following the latest Bathurst race, round ten of the V8 Supercar Series held on October 12, all is not well – controversy hangs in the air, and luckily for us it is tyre related.

14th October 2008/by Tyrepress Editors

Nigerian Ban on Used Tyres Too Late for Local Industry

International News, Product News

Nigeria’s Customs and Excise Tariff Book for the period 2008–2012 has been presented. Amongst the many new measures being implemented in an effort to help the Africa nation’s economy is a ban on the importation of used tyres. However, in the opinion of many this measure may have come to late for the country’s domestic tyre industry.

13th October 2008/by Tyrepress Editors

Michelin is Leading Online Tyre Brand in 2008

Online Brand Equity

Michelin is once again the leading tyre brand on the internet, according to research conducted by online analysts Envisional. The unique online brand ranking exercise, which has been published exclusively in association with Tyres & Accessories since 2005, also found that Pirelli was the biggest faller and that the gap between premium and following brands is widening.

The Michelin brand retains the top spot from the 2007 report and has performed strongly online since the first tyre branding analysis in 2005 when it came third. The 2008 report shows the French manufacturer’s strongly positive ‘sentiment’ score kept it right out in front this year, though Dunlop (climbing from third to second) and the strongly improving Goodyear (up from sixth to third) also turned in good performances. Bridgestone will not be so happy, having lost ground a little and dropped down the sentiment rankings from second to fourth place.

13th October 2008/by Tyrepress Editors

Dunlop Celebrates 200th Consecutive 250cc MotoGP Win

On September 28 Dunlop reached a milestone worthy of celebrating – its 200th consecutive MotoGP 250cc Grand Prix victory. As the checkered flag greeted Marco Simoncelli across the line at the Motegi circuit in Japan, it marked an historic event in motorcycle racing that began with Max Biaggi’s Japanese 250cc Grand Prix win in 1996.

Since Biaggi’s victory at the Suzuka circuit 12 years ago, every race in this category has been won on Dunlop tyres. Win number 50 came with Valentino Rossi at the 1999 British GP, Marco Melandri scored number 100 at Brno in 2002, whilst Casey Stoner delivered the 150th in Malaysia in 2005. In all, thirty-three riders and five constructors have enabled Dunlop to reach its double century.

3rd October 2008/by Tyrepress Editors

Atlas Tyre Breaks the Million Pound Barrier

Atlas Tyre Service Cardiff has recently upgraded its central Cardiff premises after its year-to-date turnover exceeded £1 million for the first time. The intention is to present a modern image for existing customers and attract new business with the upgrade. Based in the heart of Cardiff, the company stocks a full range of car tyres from leading manufacturers including Toyo, Pirelli, Continental, Dunlop, Michelin, Kumho and Falken. In addition Atlas Tyre Service offers a wholesale delivery service to the greater Cardiff area, with van deliveries throughout the day.

3rd October 2008/by Tyrepress Editors

New Sizes Added to North American Dunlop Range

In the US Goodyear reports that the list of Dunlop Signature fitments has been boosted by 11 new sizes this autumn, along with four additional choices in the brand’s SP Winter Sport 3D line. The Dunlop Signature, an all-season touring tyre for standard and luxury passenger cars, with equal focus on enhanced handling and a quiet, comfortable ride, has added 235/55R17 and 215/60R17 sizes.

2nd October 2008/by Tyrepress Editors

Bike Tyrestore Offering Free Dunlop Clothing

Leading two-wheel tyre wholesaler, Bike Tyrestore, is offering free Dunlop clothing to members of its Moto-Vate loyalty programme during October. Throughout the month, Moto-Vate members will be able to claim free of charge clothing by Dunlop, consisting of branded fleece and cap to keep customers warm during the colder weather. Also new to the programme is an exclusive deal with Digital TV Sports channel, Setanta, offering substantial subscription savings with a free trial membership period and deals on Setanta equipment.

2nd October 2008/by Tyrepress Editors