Where Will Prices Go in 2009?
For the last six years prices have only gone one way – up. Then recently Morgan Stanley analysts, referring specifically to Michelin’s financial performance, wrote: “We believe it is simply unrealistic to expect current tyre prices to hold during an historic collapse of volume.” The recent fourth quarter round of prices increases will be the last “for possibly years to come,” they said. (See page 3 for more on this) However, the truth is seldom as black and white as it appears and further investigation reveals that different segments are receiving different pricing treatment.