ITV Increases Dunlop British Touring Cars Coverage
ITV will increase its coverage of the Dunlop MSA British Touring Car Championship to over 120 hours this year. The Championship’s title sponsor this time around changes from HiQ to Dunlop, as Goodyear Dunlop continues to publicise the motorsport capabilities of the brand, which also supplies the BTCC. The move by ITV will therefore please Dunlop, which will be getting an increased opportunity for brand exposure direct to motorsport fans’ living rooms.