Dunlop launches SportSmart2
Motorcyclists are an ageing consumer group – according to some figures, more than 60 per cent of riders now over 40 years old, almost double the proportion of ten years ago. While motorcycle performance has improved with significant increases in horsepower and top speeds, many riders run older models, and according to a recent report from German publication Motorrad, the average two-wheeler age in now more than 14 years old, two years older than in 2007.