TyreSafe’s annual briefing demonstrated the organisation’s current strategy to expand the distribution of tyre safety information and resources via a broad range of stakeholders. This strategy was exemplified earlier in the year when it announced its partnership with Intelligent Instructor, the resource hub for driving instructors. The dynamic collaboration aims to empower Intelligent Instructor’s vast audience with the latest tyre safety advice and guidance to promote safer driving practices among driving instructors and their learner drivers. In return, TyreSafe said it would gain invaluable opportunities to disseminate their crucial tyre safety message through newsletters and targeted communications.