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DriveRight Takes Its Tyre E-Commerce Data to Russia

DriveRight has introduced its product offering into Russia by appointing Bazakoles as DriveRight’s Russian-based agent. With DriveRight predicting Russia will become one of Europe’s largest internet markets, possibly even second behind Germany, and an emerging passenger car market to back up tyres, the company is confident the move will bring a “significant advantage” to the company.

DriveRight director Duncan Hadley explained: “The partnership with Bazakoles has been seamless in terms of providing a product to a new region that they can take to market very quickly. Unlike other products sold into non-English speaking countries, DriveRight’s database has been easily deployed without the complication of language barriers or translation services. For example, an Audi A3 is known as an Audi A3 in any country, and a tyre size of 195/60/R15 is the same, even in Russia. Our data is language neutral."

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DriveRight Partners eBay

DriveRight has partnered with online sales giant eBay, introducing eParts as a feature of any eBay Store involved in wheel and tyre sales. Searching for products is now easier for online shoppers, reportedly resulting in superior conversion of eBay traffic for store owners.

With more wheel and tyre retailers launching websites to attract online shoppers, eBay stores are a popular way to manage web-based sales. DriveRight’s Tyrefit product behind eParts allows smaller sellers to leverage their eBay stores to even greater effect, providing their customers with an enhanced search function to locate a wider range of suitable aftermarket product for their vehicles.

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Kwik-Fit Signs for 3 More Years of DriveRight Data

Kwik-Fit has renewed its contract with data suppliers DriveRight for a further three years. The deal sees Kwik-Fit continue the customer focus of its online store front, with facilities that allow clients to shop for tyres and alloy wheels that fit their car by entering the vehicle details or registration number. According to a company statement, Kwik-Fit has worked successfully with DriveRight to make their online tyre and alloy sales process a “huge success.”

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75 per cent of Tyre Referrals Come Through DriveRight Data

75 per cent of tyre referrals now come through the DriveRight system, according to the tyre and wheel data specialists. Company data shows DriveRight assists in facilitating over $4,500 worth of wheel and tyre business every second in the US alone. In the UK, 95 per cent of alloy wheels and 75 per cent of tyre referrals are said to be sourced using DriveRight data.

With consumers more commercially aware and web-savvy than ever, some tyre shoppers are wooed by user-friendly interfaces proving step-by-step guides to selecting a range of tyre options. Yet those inside the industry realise that while a GUI presentation is important, the integrity of the data at the back end is critical to business.

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National Tyres and Autocare Chooses Tyre Identifier

National Tyres and Autocare has signed up to Tyre Identifier, a unique service recently launched by Experian, the global information solutions company, in partnership with DriveRight, the global supplier of wheel and tyre data. Serving over one million customers every year as well as the UK’s largest car and van fleets from its network of over 200 branches across the UK, National has launched a new-look website incorporating Tyre Identifier, to provide its customers with a quicker and more accurate tyre identification service.

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Experian Launches UK “Tyre Identifier”

Experian, the global information solutions company, has launched a unique new service for the UK tyre industry in partnership with DriveRight, the global supplier of wheel and tyre data. Tyre Identifier is a new development allowing the UK automotive industry to access comprehensive tyre data instantly and accurately so that it can identify the correct replacement tyre for any given UK passenger car.

DriveRight holds an extensive database of over 9,000 specific vehicle platforms for aftermarket wheel and tyre retailers, distributors and manufacturers, which has been incorporated into Experian’s comprehensive vehicle database to create Tyre Identifier.

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