A new online tyre price comparison service has launched, aiming to provide UK motorists with an online tool to choose their tyres quickly and easily, and bringing together products from a wide variety of retail businesses. Motokiki’s comparison engine is designed to offer an impartial whole of market price comparison of tyres from a broad range of suppliers, as well as tyre label result comparison, and the location in which they can be fitted. The company initially comprises 20 staff in offices a short walk from Port Talbot railway station, working on the technical development and marketing of the website, with other aspects of the business outsourced to teams around the country, such as its London-based communications agency, FWD Consulting. Tyres & Accessories travelled to south Wales in late November to attend the launch, with Maven Capital Partners (“Maven”) and the Development Bank of Wales, which have collectively made an equity investment of £3 million in the company, also represented.