With Cooper, Mitas and most recently Michelin all upping production capacity in Serbia, you can understand the Serbs have invested in communicating the benefits of locating tyre production in the area during the course of 2014. But that’s not all. They have also invested in travelling all the way to Grungrao, Shandong provice, China in order to court the attentions of up-and-coming Chinese tyre manufacturers too.
Kumho has returned to the Nigerian market following the naming of a new national distributor. Super Tyres and Motor Limited have been appointed to the role, reports Koh Bongyoon, Kumho’s international marketing manager, Africa operations. At a media briefing in Lagos, Super Tyres and Motor brand manager Aloke Sharma said the company aimed to position Kumho above competition in the premium segment.
According to Aloke, Super Tyres and Motors plans to hold at least 20 per cent market share for passenger car tyres within the first six months of Kumho tyre sales. The company is also the sole Nigerian distributor for GT Radial, Vikrant, DoubleCoin, BKT and Techking.
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