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Gold for Vredestein #ROCKTHEROAD video

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Dutch electronic music artist DJ Hardwell comes across as an unlikely bedfellow for a tyre manufacturer, however his association with Apollo Vredestein has proven golden. The ‘Run Wild’ music video by DJ Hardwell, part of Vredestein’s #ROCKTHEROAD promotional campaign, has been presented with a Golden Dolphin in the Integrated Communication category at the Cannes Corporate Media & TV Awards 2016. Facing competition from over 1,000 submissions and 177 selected productions, Vredestein was awarded the Golden Dolphin at a ceremony held in Palm Beach, Cannes last night.

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Related news:

  1. Apollo appoints J. Walter Thompson as global creative agency
  2. Vredestein collaborates with DJ Hardwell Carmen Jordá
  3. Dunlop, Vredestein films honoured at AutoVision Awards
  4. Vredestein wins Gold at AutoVision 2019
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Vredestein partners Mansory to promote #RockTheRoad campaign at IAA

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Apollo Vredestein is sharing a joint IAA stand with Mansory, a German luxury car ‘tuner’. According to the companies, the stand will showcase several new and unique Mansory creations equipped with Vredestein tyres. In addition, the IAA will mark the starting point of #RockTheRoad.

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Related news:

  1. IAA debut supporting Infinity’s growing European activities
  2. Nexen highlighting OE and Man City at IAA
  3. Hankook IAA premieres to focus on fuel-efficiency
  4. Infinity making IAA debut in Hannover
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Vredestein collaborates with DJ Hardwell Carmen Jordá

Vredestein has announced a collaboration between the tyre brand and DJ Hardwell, twice voted the world’s #1 DJ, together with Carmen Jordá, Spanish racing development driver. The unique track the partnership creates will be inspired by Carmen Jordá’s driving experience and will be based on technical tyre data offered by Vredestein tyres.

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Related news:

  1. Bridgestone highlights congruence between winter sports, product with ski sponsorship
  2. Gold for Vredestein #ROCKTHEROAD video
  3. Snap-On Signs 3-Year Aston Martin Sponsorship Deal
  4. Snap-on sponsors vocational training event
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