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Treadsetters Aiming to Increase Durun Sales 400%

Telford-based wholesaler, Treadsetters is aiming to increase sales of its Chinese produced Durun brand this year by more than four times the 2007 figure. Last year Treadsetters, which holds the European distribution rights, sold roughly 120,000 tyres. This year the company is aiming to increase this to half a million. So far sales have largely been generated in the UK, but customers have also purchased through Treadsetters from as far afield as Spain, Italy, Germany, Netherlands, France and some African countries.

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European Growth on Cards for Bond International

In its almost 40 years of business York based Bond International has developed a strong nationwide wholesale distribution operation, and today the company sells an impressive three million tyres in the UK each year. At Reifen Essen T&A spoke with marketing director Richard Croft about the company’s brands and plans for the future.

News of particular significance is a shift in focus currently taking place at Bond International, a development announced for the first time during the Essen show. “We are increasing our export focus,” said Mr. Croft. “We are committed to establishing a presence in European markets.” The company has used the opportunity afforded by the massive exhibition to make new contacts on the continent, and Richard Croft expressed confidence on progressing with Bond International’s export plans as anticipated.

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Conti to End Argentina Licensing Partnership

At the end of July Continental’s existing tyre production arrangement in Argentina comes to an end, and the company has plans to replace this current licensing deal with a direct subsidiary. Tyres sold in this market will henceforth be sourced from elsewhere.

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Unimax Deal Off, Tirecraft Back into Receivership

Tirecraft Group was placed in back into receivership after Pneus Unimax pulled its offer to buy the distributor and franchisor, which was supposed to close on May 30. News reports indicate that two investment companies – Omni Group of Companies and Stern Group – are in the process of bidding to take over the Sherwood Park, Alberta-based Tirecraft. Their bids were due on June 15, according to the Edmonton Court of Queen’s Bench.

CIT Business Credit Canada Inc., Tirecraft’s largest creditor, put the firm back into receivership on June 10 after efforts to sell the company to any of the original bidders failed. Ernst and Young, the court appointed receiver, plans to operate the business day-to-day while it is in receivership, though miscommunication apparently caused some store managers to close their doors briefly last week. Last week, Ernst and Young fired Tirecraft president William Steeple.

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PCL Inflating Its Market Presence in 2008

Sheffield based PCL Air Technology brought a wide range of its products to Reifen 2008, including its latest nitrogen inflation unit, the Accura Mobile. “It was introduced into the US last year,” commented company director and divisional general manager Simon Shorter. “Nitrogen inflation has become a big market there and the Accura Mobile is proving successful. Now it is also available in the UK.”

The Accura Mobile is a compact and robustly designed nitrogen inflation cart that can be operated either with a standard bottle or direct from a nitrogen generator. It permits operators to present the pressure for a standard inflation top up, or an N2 function for a purge and fill cycle. The unit can inflate up to six tyres simultaneously, and four hoses are supplied as standard. Power for the Accura Mobile comes via a rechargeable NiMH battery, and the unit can also operate directly from mains power.

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Grouptyre Rebrands as National Operation

Group Tyre, which markets itself as the UK’s leading independent tyre wholesaler, has announced that it is rebranding itself as Grouptyre as part of its strategy to achieve more market share. Over the next two years Group Tyre plans to evolve from a successful multi-regional buying group with a national accounts sales force into Grouptyre, a national brand that is recognised as the major player in tyre distribution. One of the first things to change has been Grouptyre’s website – www.grouptyre.co.uk. According to the company, the new website provides retailers with real time stockholding of the entire Grouptyre wholesaler members. There’s also a locator for retailers wishing to make contact with their nearest tyre distributor member.

“We are committed to increasing market penetration and part of our strategy is to reinvigorate the brand by giving it a national face. As Grouptyre, with a fresh, new corporate identity, we aim to project ourselves as a modern, professional and progressive company that fully understands its market and delivers the best opportunities to customers, suppliers and employees,” managing director Peter Harries commented.

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Coker Takes on M&H Drag Lines

Coker Tire has taken over as the distributor of M&H Racing Tires drag racing lines. Some 80 M&H Racemaster car and motorcycle tyres will now be offered through the Coker Performance Division, including drag slicks, DOT-approved street legal drag tires and motorcycle drag slicks. Coker will also carry three ultra-high-performance motocross M&H Tera-Flex lines. (Tire Review/Akron)

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US Distributor Recalls 6 Million Defective Tyre Valves

A distributor in the US is recalling around six million Chinese sourced tyre valve stems after it became apparent a number of them were improperly manufactured and could increase the risk of accidents. According to Ohio based distributor Tech International, the recall will go ahead even though only an estimated 8,600 of the six million valves are defective.

The valve in question is a replacement snap-in tyre valve, model TR413, manufactured between July and November 2006. The products are said to have been manufactured by manufacturer Shanghai Baolong Industries Co. in China. According to the details of the recall, the valve’s rubber component may crack after some six months of use, causing a gradual loss of tyre pressure. According to Tech International, the defect was identified after “a small number” of faulty valves were reported by customers and one distributor.

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New Optima Range Generating Much Interest, Reports Bernaerts

For Bernaerts Tyres International, the Belgium based tyre distributor and wholesaler, Reifen Essen presented the first major opportunity for displaying the company’s latest brand. When T&A spoke to company sales manager Luc Claeys during the exhibition, it was evident this new range, Optima Tyres, is one Bernaerts is promoting with absolute confidence throughout its European markets, including the UK.

“The Optima range was launched late in 2007,” commented Mr. Claeys. “It is our own range, an exclusive private label. And when we say it is our own range, I should point out we aren’t simply purchasing overseas made tyres and selling them under the Optima name. The moulds used in production belong to us and were built to our own design and specifications with heavy investment.”

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Grouptyre Adds to Sales and Marketing Team

Grouptyre has appointed Jason Clarke as sales director and Lucie Dalton as marketing and operations support manager. Jason Clarke will manage Grouptyre’s five-strong team of regional sales and national account managers and is also tasked with new business development. He is especially keen to explore initiatives with regional independents, dealership groups and national accounts.

Clarke has a Diploma in Business and Finance Studies and began his career in confectionery and garden equipment sales, but is a familiar tyre industry figure having spent the past 10 years with Cooper Avon Tyres. After joining Cooper Avon Tyres in 1998 as an area sales representative, he was promoted to regional sales manager for Wales and the Midlands and, following restructuring in 2006, took over as UK sales manager.

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Boughey Chooses X One Maxitrailer Tyres

Boughey Distribution has reportedly placed “a significant order” for Michelin’s new X One MaxiTrailer tyres, to be fitted exclusively across 100 Montracon and 30 Schmitz Cargobull tri-axle trailers which are currently being delivered into the Boughey’s fleet.

Designed to deliver up to 50 per cent more mileage than standard 385/65 R 22.5 XTE2, each new 455/45 R 22.5 X One MaxiTrailer tyre benefits from Infinicoil architecture, one of the Michelin Durable Technologies. This consists of a 400 metre steel cord wrapped continuously around the crown for greater longevity and even wear. Compared to a 385/65 R 22.5, the tread band is also 120 millimetres wider and has 35 per cent more rubber in the compound, which is said to be responsible for increasing the mileage potential of each tyre by up to 50 per cent.

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Latest TSW Alloy Wheels Now in UK

Three new TSW wheels products have hit the shelves in the UK, reports nationwide distributor Yokohama HPT Ltd – and more are on their way. The new wheels, called the Croft, Indy 500 and Jarama, all build on the company’s reputation for design and quality and, adds Yokohama HPT, pay more than a passing homage to some of the iconic motorsport venues from around the world.

The Croft, named after England’s northern race circuit, is a full-mesh design and brings an aggressive circuit look and feel to the roads. The spokes run from the edge of the mounting flange to the very outside of the wheel rim, offering a true motorsport feel. The wheel comes in gun metal with a mirror cut lip or chrome and is available in a range of sizes, from 8×17 to 10×20-inch, and is well-suited for staggered fitments.

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Sumo Firenza Increasing its European Profile

During the past 18 months or so Sumo Firenza has steadily increased its European profile through exhibiting at a number of international tyre exhibitions and introducing its flagship Sumo Firenza ST-08 pattern. The company reports that its sales performance in the UK, Ireland and Europe continues to grow; here in the UK Bond International has been appointed sole distributor, and in Ireland this role is handled by Daly Tyres.

The Sumo Firenza ST-08 pattern includes a low aspect ratio pattern and base compound intended to absorb and combat road noise and straight wide grooves for water drainage at speed. The tyres are, adds Sumo Firenza, manufactured with state-of-the-art Japanese technology, and the ST-08 range is available in 28 size options from 195/55R15 V through to 215/35ZR18 W. This range, reports the manufacturer, will increase in due course to include 19 inch and 20 inch fitments.

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Marshal to Introduce New UHP Line

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The anticipated new flagship ultra-high performance tyre for the Marshal range, the Matrac FX MU11, makes its UK debut this summer and this replacement for the KU17 looks set to lift the bar in both looks and performance. Design-wise, the Matrac FX has been developed with the delivery of high levels of wet weather performance and resistance to aquaplaning in mind. Two other characteristics that featured highly as priorities during development are resistance to uneven wear and low noise generation.

Noise has been minimised by tuning the size of the tread blocks to improve uniformity, and the shoulder blocks are specially designed to resist uneven wear. New polymers have been used in the tread compound to increase wet handling and aquaplaning resistance. In terms of appearance, the Matrac FX’s sidewall design has been deliberately kept clean and simple and the lettering is readily legible thanks to the use of a noticeably bold font.

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Manbat Recruits Health and Safety Manager

Leading independent UK battery distributor Manbat has named Amanda Tomlinson as the company’s new Quality Assurance and Health and Safety Manager. The appointment was made after Manbat took the decision to formalise the management of its internal procedures, and the company reports bringing in an experienced figure like Tomlinson is key to meeting that objective.

Tomlinson was most recently employed by LSUK where she was an integral member of its procedures management team. Her experience in monitoring the performance of a multi-branch business network was key to her being recruited by Manbat. “Amanda brings a wealth of valuable experience to Manbat at just the right time,” explained Manbat Project Manager, Myles Pemberton. “As a company that has grown considerably during the last few years, we have been keen to formalise our systems and procedures to guarantee they are given the time that they deserve.”

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