Forging a Path Into Europe
Leading commercial vehicle wheel business Motor Wheel Service Distribution recently invested £500,000 in UK and European infrastructure in preparation for the “official launch” of its xlite range of forged aluminium commercial vehicle wheels. xlite wheels were “soft launched” some time ago, with Tyres & Accessories previewing the initial release back in April 2005. Since then the product range, branding, infrastructure and strategy have all evolved from what was initially a low level market trial into a Europe wide sales and distribution operation prepared to operate on the scale of the largest players in the business.
With over 80 years experience in the wheel business, Motor Wheel Service started out specialising in passenger car products, especially wire wheels. This business continues to this day, running out of the Motor Wheel Services International operation in Berkshire and company representatives still claim the ability to resurrect virtually any wire wheel back to its former glory. But now this wing operates as a distributor for the main part of the company’s business – Motor Wheel Service Distribution based in Manchester, which has been supplying commercial vehicle wheels for over 20 years.