Infinity Tyres sponsors the first race of 2011 at York Racecourse
Infinity Tyres, part of the Al Dobowi Group recently sponsored the first event of the 2011 horseracing season at York racecourse in a meet which was long awaited by racing professionals and fans. This sponsorship was conducted in conjunction with Bond International, distributor of the brand in the UK and it is reported forms part of two firms’ strategy to “to get closer to the customer”, as Reg Bond, owner and managing director of Bond International, stated. “To promote a brand, you must go to the consumer and a tyre means little to a consumer, what grabs him, is something special, and this is special.”