A1 reports 2010 battery sales buoyed by severe winter
A1 Motor Stores, whose battery range includes the Yuasa, UK Batteries and Easystart brands, reports that 2010 was an “exceptional year for battery sales.” The company believes strong sales last year were pushed in part by a double-whammy winter that delivered severe weather both before and after Christmas: Cold weather, A1 points out, accelerates the demise of a ‘tired’ battery as the electro-chemical reaction slows and performance is reduced as the temperature plummets.