Kumho Tyres launches "Cash for Causes" community projects
Kumho Tyres has launched a summer campaign ‘Cash for Causes’, supported by the Korean brand’s UK dealers and a new website. The company says that it will donate £100,000 to deserving causes, charities, local groups and projects across the country via the network of ECSTA Performance Centre (EPC) independent retailers it supports in the UK through its national distributor Micheldever Tyre Services. So far, Kumho says that over 200 EPC dealers have signed up to take part in the ‘Cash for Causes’ campaign, each selecting two local community projects they feel deserve a donation. Nominated causes then go head to head in a public vote to see which one the community feels should receive the larger share.