BKT strengthens European marketing management
BKT Europe has announced the appointment of Gabriella Usiello to the role of marketing and communication manager. Usiello joined the BKT Europe team in January and brought with her more than ten years of marketing experience, including with a multinational company active in the off-highway and passenger car tyre segments. This experience was instrumental in the decision to select Usiello for the role, the tyre maker notes. In her new position, the marketing and communication manager will engage in strategic marketing and consolidate BKT’s market position with the help of an effective, interconnected communications plan.