Prominent European OEM Wheel Lock Supplier Making UK Inroads
Europe’s leading supplier of OEM automotive fixings, Altenloh, Brinck & Co GmbH & Co, is entering the UK market through its wholly owned French subsidiary, ADL s.a.s. The company, which supplies most German and European car manufacturers, will introduce into the UK a range of security wheel locks marketed under the Blocky brand name.
Established in 1973, ADL has quickly become European market leader in the design and production of security wheel locks, which it sells under several different brand names (including Blocky). In the past, however, Britain has not been a major market for ADL products. ADL sales manager Hans Dietmar Fiedler thus is confident Britain presents itself as a major opportunity for the company, as he believes the quality of many wheel lock products currently available here to be substandard. He emphasises the importance of not compromising on product quality in this area, as a security locking wheel bolt is an important component in car safety as well as for security.