Micheldever Adds General Brand Car Line to 4×4 Range
Leading wholesaler Micheldever Tyre Services (MTS) has added the Continental produced General Tire brand’s car range to its existing General 4×4 offering. The addition of the General car range to MTS’s private/exclusive brand portfolio follows the development of General’s 4×4 range into “the UK market’s fastest growing replacement 4×4 brand,” according to Southam Tyres (MTS’s specialist 4×4 wing). According to the company, MTS recently launched the stunning range of General car and van tyres as an exclusive product for tyre retailers in need of a high quality, high margin retail tyre.