Apollo Tyres has signed a new tyre distribution deal with leading logistics provider Ceva Logistics in France. Apollo began integrating Ceva Logistics into its supply chain in May, since which it says it has cut average lead times to under four days. Apollo adds that the partnership has improved the overall ordering and delivery experience for customers. Ceva Logistics focuses on fulfilling orders of between six and 40 tyres from Apollo Tyres’ warehousing facilities in Enschede, the Netherlands. Larger Apollo orders will continue to be fulfilled by an existing, well-proven partner that typically collects from Apollo Tyres’ factory in Hungary.