Liqui Moly’s first worldwide online campaign was “a resounding success,” the German oil and additive specialist states. The target the company set itself was one billion impressions. “In fact it went so well that we ultimately achieved 1.6 billion impressions,” says CEO Ernst Prost.
Comline Auto Parts (Comline) has officially launched its ‘My Comline’ marketing portal, which is exclusively available to Comline Factor partners across Europe. My Comline features an array of marketing options including customisable promotions, branded clothing and merchandise, promotional literature, banners, signage and display items.
The Goodyear Tire & Rubber Company has appointed Mike Dwyer as chief marketing officer and Mike Dauberman as chief digital officer in its North America consumer business. Both appointments are effective immediately; both will report to Scott Rogers, who was recently named president, North America consumer.
Heuver states that it is “ready for maximum attack” following a shift in marketing focus and increase in size to support the company’s ambitious sales plans. The company said it has witnessed an increase in search and ordering activities in its web-shop, leading to a renewed focus on this business area.
Bridgestone Americas has announced that Giacomo Bertaina will join the company as its vice-president, Global Digital Enablement Center. The tyre maker says this newly-created role is part of its ongoing efforts to enhance its global digital marketing strategy and encourage greater collaboration across regions and subsidiary business units. Bertaina will be based at the company’s Americas headquarters office in Nashville and provide leadership for all global digital marketing activities.
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