Bickers, a leading UK importer and distributor of motorcycles, scooters, ATVs, UTVs, and 4x4s and associated products, has re-branded itself as Bickers Powersports. This name change reportedly reflects the company’s continued expansion and commitment to serving the UK powersports trade.
This year’s new tyre premieres at The Tire Cologne included a new EV-specific product from CST Tires, Saleks E-X1. At a show launch event hosted by Derek McMartin, managing director of Maxxis UK, the Taiwanese tyre maker presented a tyre designed to address the unique requirements of electric vehicles. CST tells us that Saleks E-X1 offers unprecedented performance and durability.
Bickers has appointed Joshua McMartin as its new purchasing manager. The son of current managing director Derek McMartin, Joshua has become the third generation of the McMartin family to achieve a management position for the aftermarket parts and accessories supplier. Bickers is the sole UK distributor of Maxxis and CST motorcycle and ATV tyres.
Maxxis continues to target the high performance market with a tyre portfolio designed to offer dealers a blend of quality, value and performance. The manufacturer has been particularly aggressive in its marketing for its latest range-toping car products, and with endorsements from independent test body TÜV SÜD and German motoring magazine Auto Zeitung on two of its leading tyres, it is setting new standards for its range.
Retail customers and dealers will both benefit from a new nationwide campaign that Maxxis is launching for its new Maxxcross MX-ST tyre. MX-ST buyers have the chance to win an all-expenses-paid trip to the MXGP of Italy at Imola on 18 August.
Several positive results for Maxxis in the recent round of magazine tyre tests have been cited as “defining proof that motorists can obtain premium tyres which balance high performance and reliability at a surprisingly affordable price.” The tyre manufacturer said recommendations gained from a range of international motoring titles shows it is “bridging the technological gap on longer established European brand alternatives.”
Maxxis-sponsored riders across motorsport experienced success on the tyre manufacturers’ high performance tyres. Leading the way on two wheels for Maxxis was enduro athlete Brad Freeman. The British rider secured his first ever senior world title in the Maxxis FIM EnduroGP World Championship, riding to victory in the E1 class using the soft compound version of the MaxxEnduro and MaxxEnduPro tyres.
Motorcycle parts and accessories distributor Bickers is reminding motorists of a few top safety tips they can employ to keep their bike in the best condition while stored during the colder months. The company’s managing director Derek McMartin listed Bickers’ tips to coincide with Road Safety Week, with winter just around the corner.
Maxxis’ original equipment portfolio in the all-terrain vehicle sector gives the manufacturer some authority when it comes to the ATV tyre market. The company says it is “in a perfect position to monitor and react” to trends in the “growing” segment.
CST has launched two new tyre patterns for the off-road motorcycle market. The company states that the two additions will add a new dimension to CST’s enduro and motorcross portfolios.
Maxxis’s new Victra Sport 5 received its full launch at The Tire Cologne, as the June issue of Tyres & Accessories went to press (see Tyres & Accessories’ July issue for a more in-depth write-up). The new tyre is the latest in the brand’s range to target premium brand performance at a lower cost.
Brad Freeman ended 2017 on a high, clinching the Maxxis FIM EnduroGP Junior World Championship title in the final round with the help of Maxxis MaxxEnduro Extreme Soft tyres. 2018 is promising to be just as thrilling for the Beta Boano Racing Sport team rider, as he gears up to take on The Maxxis FIM Enduro GP and British Enduro Championship, again with the support of Maxxis.
Maxxis shares that it has been selected to provide original equipment tyres to the new KTM 790 Duke. The supply arrangement was announced at the EICMA motorcycle show in Milan last month.
The marketing department at Maxxis International UK has moved several miles down the road to a new office in Coventry. The new, 2,598 square foot office space is located in the Mercia Business Village, near both Coventry city centre and the University of Warwick.
Maxxis exhibited at Reifen from a prominent Hall 3 stand commensurate with the brand’s global positioning, and increasingly with its focus on Europe. Robert Lo, chairman of Maxxis manufacturer Cheng Shin Rubber Ind Co and Derek McMartin, managing director of Maxxis International UK explained to Tyres & Accessories that the stand included a portfolio containing the brand’s first “dedicated European products”. The new M36+, launched at Reifen, is perhaps the most prominent example of this.
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