Goodyear Gaining Market Share in Russia
In the past three years Goodyear has improved its position amongst the growing number of importers supplying tyres to the Russian market, not to mention the replacement market itself. In 2002 the American manufacturer exported some 960,000 Goodyear, Dunlop, Fulda and Sava branded tyres to Russia. According to the Discovery Research Group based in Moscow, this has already grown to 1.39 million units. At the same time Goodyear’s share of the total number of tyres imported into Russia has increased from 12 per cent in 2002 to 17 per cent now, based on a total import market of 8.2 million units each year.